Strategic Marketing Programs Lead

FRC; Pennsylvania; On-site; USD 75,000 - 110,000; Full time

Job summary

FRC is seeking a Marketing Programs Manager, Shared Services, to centralize and optimize marketing across portfolio companies in the United States (PA). You will translate strategic goals into integrated programs, manage campaigns, events, content, and digital initiatives, and track performance to drive measurable business results.

The role requires cross-functional leadership, strong project discipline, and the ability to balance priorities across industries and audiences while maintaining

Qualifications

• Bachelor's degree or higher in marketing, communications, business or related field.
• 4+ years of progressive marketing experience including digital campaigns and content development.
• Experience planning multi-channel campaigns (digital, email, social, content, events).
• Strong written and verbal communication and project-management skills.

Responsibilities

• Serve as centralized marketing resource supporting portfolio companies.
• Translate strategic objectives into integrated marketing programs and campaigns.
• Plan, manage, and execute campaigns from concept to completion with timelines and budgets.
• Develop digital campaigns including email, social, and website updates, plus content creation.
• Collaborate with sales, operations, and leadership to align marketing with business goals.
• Monitor campaign performance, provide insights, and optimize accordingly.

Skills

Marketing strategy

Campaign management

Digital marketing

Analytics

Project management

Cross-functional collaboration

Communication

Education

Bachelor's degree in marketing, communications, business

Tools

Google Analytics

HubSpot

Salesforce

Job description

FRC is seeking a Marketing Programs Manager, Shared Services, to centralize and optimize marketing across portfolio companies in the United States (PA). You will translate strategic goals into integrated programs, manage campaigns, events, content, and digital initiatives, and track performance to drive measurable business results.

The role requires cross-functional leadership, strong project discipline, and the ability to balance priorities across industries and audiences while maintaining