Strategic Marketing Program Lead — MedTech & AI

Boston Scientific; Maple Grove (MN); On-site; USD 85,000 - 162,000; Full time

Job summary

Boston Scientific in Maple Grove, MN, is seeking a Strategic Marketing Program Manager for the Interventional Spine business to lead market research, develop marketing strategies, and drive patient and physician engagement.

The role collaborates with Sales, Clinical, Medical Affairs, R&D, Digital, and global partners, with a focus on digital and AI-enabled marketing, and requires onsite presence at least three days per week.

Qualifications

• Bachelor's degree in marketing or related field.
• Minimum of 3 years in marketing, market research, strategy or related field.
• Ability to translate insights into actionable strategies.
• Strong analytical and communication skills.
• Ability to collaborate across functions.

Responsibilities

• Lead patient and physician market research strategy, including ATU, PET, voice-of-customer research, segmentation, and persona development; manage external research partners and translate findings into actionable business recommendations.
• Develop clinical marketing strategies and partner with Clinical and Medical Affairs to translate scientific and clinical evidence into compelling customer insights, messaging, education, and marketing programs.
• Develop patient journey and conversion strategies that identify and address barriers across awareness, diagnosis, referral, treatment consideration, and therapy adoption.
• Provide strategic direction for digital marketing initiatives and identify opportunities to leverage AI, advanced analytics, and emerging technologies to improve audience insights, targeting, personalization, marketing investment, and program effectiveness.
• Support upstream marketing and portfolio strategy through opportunity assessments, voice-of-customer research, market and competitive analysis, product positioning, and identification of unmet customer needs.
• Support downstream commercialization activities for the existing and future IVS portfolio, including positioning, messaging, launch planning, market development, and integrated marketing programs.
• Develop and support physician engagement and KOL strategies, including planning and execution of advisory boards and translating physician insights into actionable marketing, clinical, and portfolio recommendations.
• Partner cross-functionally with Sales, Clinical, Medical Affairs, R&D, Digital, and global marketing teams to align strategic priorities and execute key initiatives.
• Leverage market data, customer insights, and appropriate performance metrics to evaluate marketing initiatives, identify growth opportunities, and inform resource and investment decisions.
• Manage external agencies, market research vendors, and strategic partners as appropriate to deliver high-quality programs on time and within budget.

Skills

Marketing

Market research

Strategy

Communication

Project management

Cross-functional collaboration

Education

Bachelor's degree

Job description

Boston Scientific in Maple Grove, MN, is seeking a Strategic Marketing Program Manager for the Interventional Spine business to lead market research, develop marketing strategies, and drive patient and physician engagement.

The role collaborates with Sales, Clinical, Medical Affairs, R&D, Digital, and global partners, with a focus on digital and AI-enabled marketing, and requires onsite presence at least three days per week.