Senior AI-Driven Spine Marketing Leader

Boston Scientific

Maple Grove (MN)

On-site

USD 126,000 - 239,000

Full time

12 days ago

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Job summary

Boston Scientific is seeking a Senior Marketing Manager to accelerate growth for the Intracept Procedure. You will own product positioning, market awareness, field enablement, launch readiness, customer engagement, and competitive differentiation for Interventional Spine products.

You will integrate AI-powered marketing strategies to improve customer insights, execution efficiency, and measurable business outcomes, collaborating across Marketing, Sales, and Data Analytics in a regulated

Qualifications

Bachelor's Degree required.
5+ years of experience in marketing, product management, business development, digital marketing, analytics, or related field.
Proven experience in downstream marketing strategy, business planning, product positioning, launch execution, and disciplined program implementation.
Strong analytical skills to interpret market trends, customer behavior, and KPIs.
Experience leading cross-functional teams in a complex, regulated environment.
Medical device product launch experience.
Willingness to travel 30%.

Responsibilities

Develop business plans, product positioning, and marketing programs that educate and engage key customer segments and support forecasted top-line and bottom-line objectives.
Lead downstream go-to-market strategy for the Intracept Procedure, including market awareness, competitive positioning, segmentation, channel planning, clinician engagement, and field sales enablement.
Implement AI-powered marketing strategies and automation like predictive targeting, account-based workflows, and data-driven performance optimization.
Collaborate with Market Insights, Data & Analytics, and internal teams to optimize marketing systems, CRM workflows, dashboards, and digital tools.
Acquire and apply deep knowledge of Interventional Spine products and competitors to translate insights into positioning and materials.
Oversee U.S. commercialization of new products and programs: pre-launch, launch, training, adoption tracking, post-launch optimization.
Gather clinical insights and market intelligence from KOLs and field teams to inform product development and messaging.
Track KPIs and campaign performance to inform data-driven decisions and optimize tactics.
Ensure compliance with Quality System, promotional review, data privacy, and AI governance requirements.