AI-Driven Marketing Manager - Interventional Spine Launch

Boston Scientific; Maple Grove (MN); On-site; USD 126,000 - 239,000; Full time

Job summary

Boston Scientific is seeking a Senior Marketing Manager for the Intracept Procedure in the United States. The role focuses on accelerating growth, market awareness, and field enablement with AI-driven marketing strategies and robust cross-functional collaboration.

You will own product positioning, launch readiness, and customer engagement while ensuring compliance and data-driven performance. Travel up to 30% is expected in a highly regulated medical device environment.

Qualifications

• Bachelor's Degree.
• A minimum of 5 years of experience in marketing, product management, business development, digital marketing, analytics, or a related field.
• Medical device product launch experience.
• Strong analytical, leadership, and cross-functional collaboration skills.

Responsibilities

• Develop business plans, product positioning, and marketing programs that deliver education and engagement in key customer segments.
• Lead downstream go-to-market strategy for the Intracept Procedure, including market awareness, competitive positioning, segmentation, channel planning, clinician engagement, and field sales enablement.
• Implement AI-powered marketing strategies and automation capabilities, such as predictive targeting, account-based marketing workflows, intent-signal processes, campaign personalization, automated reporting, and data-driven performance optimization, with clear linkage to measurable business objectives.
• Partner with Market Insights, Data and Analytics, and other internal teams to evaluate, manage, and improve marketing systems, CRM workflows, dashboards, and digital tools that increase efficiency, scalability, and measurable commercial impact.
• Obtain and apply immersive knowledge of the Interventional Spine products and competitive offerings, becoming a subject matter expert on features and benefits, translating insights into positioning and marketing materials.
• Manage U.S. commercialization of new products and programs, including pre-launch planning, launch execution, training, adoption tracking, and post-launch optimization.
• Partner with KOLs, field sales, and cross-functional stakeholders to gather clinical insights, unmet needs, customer feedback, and market intelligence to inform product development, messaging, positioning, and engagement strategies.
• Track KPIs, field feedback, market trends, campaign performance, and AI/automation outputs to refine tactics, improve targeting, communicate business impact, and support data-informed decisions.

Skills

Marketing strategy

Cross-functional leadership

Analytical skills

Project management

Communication skills

Travel 30%

Education

Bachelor's Degree

Tools

CRM systems

Marketing automation

Analytics dashboards

ABM tools

Digital engagement tools

Job description

Boston Scientific is seeking a Senior Marketing Manager for the Intracept Procedure in the United States. The role focuses on accelerating growth, market awareness, and field enablement with AI-driven marketing strategies and robust cross-functional collaboration.

You will own product positioning, launch readiness, and customer engagement while ensuring compliance and data-driven performance. Travel up to 30% is expected in a highly regulated medical device environment.