Strategic Marketing Program Manager

Boston Scientific; Maple Grove (MN); On-site; USD 85,000 - 162,000; Full time

Job summary

Boston Scientific in Maple Grove, MN, is seeking a Strategic Marketing Program Manager for the Interventional Spine business to lead market research, develop marketing strategies, and drive patient and physician engagement.

The role collaborates with Sales, Clinical, Medical Affairs, R&D, Digital, and global partners, with a focus on digital and AI-enabled marketing, and requires onsite presence at least three days per week.

Qualifications

• Bachelor's degree in marketing or related field.
• Minimum of 3 years in marketing, market research, strategy or related field.
• Ability to translate insights into actionable strategies.
• Strong analytical and communication skills.
• Ability to collaborate across functions.

Responsibilities

• Lead patient and physician market research strategy, including ATU, PET, voice-of-customer research, segmentation, and persona development; manage external research partners and translate findings into actionable business recommendations.
• Develop clinical marketing strategies and partner with Clinical and Medical Affairs to translate scientific and clinical evidence into compelling customer insights, messaging, education, and marketing programs.
• Develop patient journey and conversion strategies that identify and address barriers across awareness, diagnosis, referral, treatment consideration, and therapy adoption.
• Provide strategic direction for digital marketing initiatives and identify opportunities to leverage AI, advanced analytics, and emerging technologies to improve audience insights, targeting, personalization, marketing investment, and program effectiveness.
• Support upstream marketing and portfolio strategy through opportunity assessments, voice-of-customer research, market and competitive analysis, product positioning, and identification of unmet customer needs.
• Support downstream commercialization activities for the existing and future IVS portfolio, including positioning, messaging, launch planning, market development, and integrated marketing programs.
• Develop and support physician engagement and KOL strategies, including planning and execution of advisory boards and translating physician insights into actionable marketing, clinical, and portfolio recommendations.
• Partner cross-functionally with Sales, Clinical, Medical Affairs, R&D, Digital, and global marketing teams to align strategic priorities and execute key initiatives.
• Leverage market data, customer insights, and appropriate performance metrics to evaluate marketing initiatives, identify growth opportunities, and inform resource and investment decisions.
• Manage external agencies, market research vendors, and strategic partners as appropriate to deliver high-quality programs on time and within budget.

Skills

Marketing

Market research

Strategy

Communication

Project management

Cross-functional collaboration

Education

Bachelor's degree

Job description

Additional Location(s): N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit- High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.

About the role:

The Strategic Marketing Program Manager will develop and support strategic marketing initiatives that drive market development, physician engagement, patient conversion, and growth for the Interventional Spine (IVS) business. This role will generate deep patient, physician, and market insights and translate them into actionable strategies that inform marketing investments, commercialization, and future portfolio decisions.

This individual will work across upstream and downstream marketing activities, partnering closely with Sales, Clinical, Medical Affairs, R&D, Digital, and global marketing partners. The role will also help advance digital and AI-enabled marketing capabilities to improve customer understanding, decision-making, and marketing effectiveness.

Work Mode

At Boston Scientific, we value collaboration and synergy. This role follows onsite work model, requiring employees to be in our local office at least three days per week.

Relocation

Relocation assistance is not available for this position at this time.

Boston Scientific will not offer sponsorship or take over sponsorship of an employment VISA for this position at this time.

Your responsibilities will include:

• Lead patient and physician market research strategy, including ATU, PET, voice-of-customer research, segmentation, and persona development; manage external research partners and translate findings into actionable business recommendations.
• Develop clinical marketing strategies and partner with Clinical and Medical Affairs to translate scientific and clinical evidence into compelling customer insights, messaging, education, and marketing programs.
• Develop patient journey and conversion strategies that identify and address barriers across awareness, diagnosis, referral, treatment consideration, and therapy adoption.
• Provide strategic direction for digital marketing initiatives and identify opportunities to leverage AI, advanced analytics, and emerging technologies to improve audience insights, targeting, personalization, marketing investment, and program effectiveness.
• Support upstream marketing and portfolio strategy through opportunity assessments, voice-of-customer research, market and competitive analysis, product positioning, and identification of unmet customer needs.
• Support downstream commercialization activities for the existing and future IVS portfolio, including positioning, messaging, launch planning, market development, and integrated marketing programs.
• Develop and support physician engagement and KOL strategies, including planning and execution of advisory boards and translating physician insights into actionable marketing, clinical, and portfolio recommendations.
• Partner cross-functionally with Sales, Clinical, Medical Affairs, R&D, Digital, and global marketing teams to align strategic priorities and execute key initiatives.
• Leverage market data, customer insights, and appropriate performance metrics to evaluate marketing initiatives, identify growth opportunities, and inform resource and investment decisions.
• Manage external agencies, market research vendors, and strategic partners as appropriate to deliver high-quality programs on time and within budget.

Required qualifications:

• Bachelor's degree in Marketing, Business, Life Sciences, Engineering, Healthcare, or a related field.
• Minimum of 3 years of relevant professional experience in marketing, market research, strategy, technology commercialization, scientific or clinical research, product development, healthcare, medical devices, life sciences, or a related field; or an equivalent combination of education and relevant experience.
• Demonstrated ability to synthesize complex customer, market, scientific, or business information and translate insights into actionable strategies and recommendations.
• Strong strategic thinking, analytical, communication, presentation, and project management skills.
• Demonstrated ability to collaborate effectively and influence across functions within a matrixed organization.

Preferred qualifications:

• Advanced degree such as an MBA, MS, PhD, or equivalent in Business, Marketing, Life Sciences, Engineering, Healthcare, or a related discipline.
• Experience in medical devices, healthcare, biotechnology, pharmaceuticals, life sciences, or another regulated industry.
• Experience in strategic marketing, market research, technology commercialization, market development, or product strategy.
• Experience with physician and patient research, segmentation, persona development, voice-of-customer research, or customer journey mapping.
• Experience supporting upstream or downstream marketing activities, including opportunity assessment, product positioning, commercialization, or product launches.
• Experience translating scientific or clinical evidence into commercially relevant insights and strategies.
• Experience with digital marketing, advanced analytics, artificial intelligence, or emerging marketing technologies.
• Demonstrated ability to influence cross-functional stakeholders without direct authority.

Minimum Salary:$85000

Maximum Salary: $161500

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see www.bscbenefitsconnect.com-will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life byprovidinga broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological,neurologicaland urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn.

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company's policies or protocols change with regard to COVID-19 vaccination.

Among other requirements, Boston Scientific maintains specificprohibited substancetest requirements for safety-sensitive positions. This role is deemed safety-sensitive and, as such, candidates will be subject to a prohibited substance test as a requirement. The goal of the prohibited substance testing is to increase workplace safety in compliance with the applicable law.