Strategic Marketing Operations Lead

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok in New York seeks a Marketing Strategy & Operations Manager to drive budget planning, program management, and governance across GIMC. You will partner with Strategy & Operations, Finance, and Creative to optimize investments and ensure cross-functional alignment.

You will develop scalable workflows, dashboards, and executive reporting to inform leadership on spend, performance, and team capacity.

Qualifications

• 4+ years in Strategy & Operations, Program/Project Management, Marketing Operations, or related field.
• Experience in marketing, creative, agency, events, media, or tech organizations.
• Experience supporting budget planning, forecasting, financial tracking, and vendor management.
• Familiarity with procurement workflows, SOWs, contracts, and agency onboarding.
• Strong PM skills to manage multiple priorities and dependencies.
• Ability to translate marketing data into actionable insights and KPIs.

Responsibilities

• Partner with Strategy & Operations Lead to manage GIMC budget, planning, forecasting, accruals, and tracking.
• Own budget management across marketing functions; monitor spend and optimize investments.
• Coordinate with Finance and Procurement on TPAs, contracts, invoices, and reporting.
• Develop operational rhythms, reporting, and business reviews for budgets and investments.
• Improve processes and cross-functional collaboration across Campaigns, Creative, Channels, Events, and Partners.
• Support annual planning, QBRs, organizational planning, and strategic initiatives.
• Maintain enterprise accounts owned by the GIMC team and support data analysis.
• Lead SOWs, contracts, and vendor onboarding with Procurement and central S&O.

Skills

Strategy & Operations

Program Management

Project Management

Marketing Operations

Agency Operations

Cross-functional Collaboration

Education

Bachelor's degree or equivalent practical experience

Tools

Asana

Monday.com

Jira

Canva Enterprise

Job description

TikTok in New York seeks a Marketing Strategy & Operations Manager to drive budget planning, program management, and governance across GIMC. You will partner with Strategy & Operations, Finance, and Creative to optimize investments and ensure cross-functional alignment.

You will develop scalable workflows, dashboards, and executive reporting to inform leadership on spend, performance, and team capacity.