Marketing Strategy & Operations Manager - GIMC GBM

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok in New York seeks a Marketing Strategy & Operations Manager to drive budget planning, program management, and governance across GIMC. You will partner with Strategy & Operations, Finance, and Creative to optimize investments and ensure cross-functional alignment.

You will develop scalable workflows, dashboards, and executive reporting to inform leadership on spend, performance, and team capacity.

Qualifications

• 4+ years in Strategy & Operations, Program/Project Management, Marketing Operations, or related field.
• Experience in marketing, creative, agency, events, media, or tech organizations.
• Experience supporting budget planning, forecasting, financial tracking, and vendor management.
• Familiarity with procurement workflows, SOWs, contracts, and agency onboarding.
• Strong PM skills to manage multiple priorities and dependencies.
• Ability to translate marketing data into actionable insights and KPIs.

Responsibilities

• Partner with Strategy & Operations Lead to manage GIMC budget, planning, forecasting, accruals, and tracking.
• Own budget management across marketing functions; monitor spend and optimize investments.
• Coordinate with Finance and Procurement on TPAs, contracts, invoices, and reporting.
• Develop operational rhythms, reporting, and business reviews for budgets and investments.
• Improve processes and cross-functional collaboration across Campaigns, Creative, Channels, Events, and Partners.
• Support annual planning, QBRs, organizational planning, and strategic initiatives.
• Maintain enterprise accounts owned by the GIMC team and support data analysis.
• Lead SOWs, contracts, and vendor onboarding with Procurement and central S&O.

Skills

Strategy & Operations

Program Management

Project Management

Marketing Operations

Agency Operations

Cross-functional Collaboration

Education

Bachelor's degree or equivalent practical experience

Tools

Asana

Monday.com

Jira

Canva Enterprise

Job description

Discover a career that energizes and excites you every day.

@2026 TikTok

Marketing & Communications

Marketing Strategy & Operations Manager - GIMC GBM

Location:

New York

Employment Type:

Regular

Job Code:

A104632A

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Responsibilities

• Strategy & Operations- Partner with the Strategy & Operations Lead to manage the GIMC operating budget, including annual planning, monthly forecasting, reforecasting, accruals, and financial tracking.
• Own budget management across multiple marketing functions, partnering with team leads to monitor spend, identify risks, and optimize investments.
• Partner with Finance and Procurement to manage purchase agreements (TPAs), contracts, invoices, and financial reporting.
• Develop operational rhythms, reporting, and business reviews to provide visibility into budgets, marketing investments, and organizational performance.
• Identify opportunities to improve operational processes, planning, and cross-functional collaboration across Campaigns, Creative, Channels, Events, and Marketing Partners.
• Support annual planning, quarterly business reviews, organizational planning, and strategic initiatives across GIMC.
• Maintain enterprise accounts owned by the GIMC team.
• Support data analysis and reporting efforts to inform business decisions and strategic planning.

• Support with the development and management of the Statements of Work (SOWs), contracts, and vendor agreements for special projects and strategic initiatives.
• Partner with Procurement and central S&O to onboard agencies, freelancers, and vendors, ensuring compliance with company processes and policies.
• Maintain agency and freelance rosters, supporting resource planning and vendor governance frameworks.

• Support and/or lead cross-functional marketing programs from planning through execution, ensuring milestones, dependencies, risks, and deliverables remain on track.
• Partner with S&O, Creative, Product Marketing, Regional teams, Finance, Procurement, and other stakeholders to drive successful program delivery.
• Establish governance models, operating cadences, and communication plans for key marketing initiatives.
• Drive accountability across stakeholders while proactively identifying and resolving risks, blockers, and competing priorities.
• Develop scalable workflows and repeatable processes that improve operational efficiency across the organization.
• Manage intake of day-to-day work.

• Partner with marketing teams to establish measurement frameworks and operational reporting for campaigns, programs, events, CRM, and more.
• Analyze marketing performance data, operational metrics, resource utilization, and budget performance to generate actionable insights.
• Build dashboards and executive reporting that help leadership understand investment effectiveness, project health, and team capacity.

• Maintain the Canva Enterprise platform, including governance, template management, permissions, analytics, adoption reporting, and user support.
• Identify opportunities to leverage AI and automation to streamline marketing operations and improve team productivity.

Qualifications

Minimum Qualifications

• Minimum 4+ years of experience in Strategy & Operations, Program Management, Project Management, Marketing Operations, Agency Operations, or a related field.
• Experience working within a marketing, creative, agency, events, media, or technology organization.
• Experience supporting budget planning, forecasting, financial tracking, and vendor management processes.
• Familiarity with procurement workflows, contract management, Statements of Work (SOWs), and agency onboarding processes.
• Strong project management skills with the ability to manage multiple priorities, stakeholders, timelines, and dependencies simultaneously.
• Experience developing and reporting on marketing measurement frameworks, KPIs, and performance metrics, with the ability to translate data into actionable business insights.

Preferred Qualifications

• Proven ability to manage cross-functional programs and initiatives from planning through execution.
• Experience supporting integrated marketing organizations spanning campaigns, creative, events, communications, or channel marketing.
• Experience building executive dashboards, business reviews, operational scorecards, and marketing performance reporting.
• Demonstrated fluency in AI tools, workflow automation, and process optimization to improve operational efficiency.
• Experience with creative project management, portfolio management, annual planning, and organizational operations.
• Strong executive communication and stakeholder management skills with the ability to influence cross-functional teams.
• Experience developing scalable operational processes, governance models, and business rhythms.
• Advanced proficiency in reporting tools with the ability to analyze large datasets and develop actionable insights.
• Experience with project management platforms such as Asana, Monday.com, Jira, or similar tools and experience administering collaboration or creative platforms (such as Canva Enterprise) including governance, analytics, and user management.
• Bachelor's degree or equivalent practical experience.

Job Information

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request