Growth-Focused Marketing Manager II - Tech & Data

Racksquared; Columbus (OH); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Racksquared, LLC, a Wasserstrom division, is seeking a Marketing Manager II in Columbus, OH to lead our marketing strategy across messaging, content, website optimization, social media, demand generation, events, SEO, and AI-enabled search. You will collaborate with sales and customer teams to drive lead generation and revenue.

The ideal candidate has 3–6 years in B2B tech marketing, strong writing and analytics, and hands-on experience with HubSpot marketing automation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; 3–6 years in B2B marketing.
• Experience with B2B strategy, buyer journeys, messaging, and demand generation.
• Knowledge of website strategy, email marketing, paid media, social media, SEO, analytics, and AI.
• HubSpot or similar CRM and marketing automation experience.
• Ability to own multi-channel campaigns and link to marketing-qualified leads and pipeline.
• Familiarity with generative AI tools and AI search practices.
• Excellent writing, editing, presentation, analytical, project management, and collaboration skills.
• Independent worker with strong cross-functional communication.

Responsibilities

• Lead marketing strategy across messaging, content, website strategy, social media, demand generation, events, SEO, AI search optimization, HubSpot, analytics, and sales support.
• Support internal teams with marketing needs and develop procedures.
• Apply knowledge of services, audiences, buyer journey, competitive landscape, and go-to-market processes.
• Manage priorities and deadlines, escalate risks to leadership.
• Build strong customer and colleague relationships through clear communication.
• Contribute to strategic marketing and business projects.

Skills

B2B marketing

Multi-channel campaigns

HubSpot expert

Analytics

Content strategy

SEO & SEM

AI tools knowledge

Cross-functional collaboration

Strong writing

Education

Bachelor's degree in Marketing

Equivalent practical experience

Tools

HubSpot

CRM platform

Google Analytics

Job description

Racksquared, LLC, a Wasserstrom division, is seeking a Marketing Manager II in Columbus, OH to lead our marketing strategy across messaging, content, website optimization, social media, demand generation, events, SEO, and AI-enabled search. You will collaborate with sales and customer teams to drive lead generation and revenue.

The ideal candidate has 3–6 years in B2B tech marketing, strong writing and analytics, and hands-on experience with HubSpot marketing automation.