Tech Marketing Manager II - Growth & Demand Gen

Wasserstrom; Columbus (OH); On-site; USD 70,000 - 100,000; Full time

Job summary

Racksquared, LLC, a Wasserstrom division, seeks a Marketing Manager II to lead branding and demand generation in Columbus. The role covers messaging, content, website strategy, SEO, AI optimization, social media, events, and analytics. You will partner with sales to drive opportunities and revenue growth.

The candidate should bring 3–6 years of B2B tech marketing experience, strong writing, project management, and collaboration skills, with a hands-on, strategic mindset.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field with 3–6 years B2B marketing experience.
• Experience with multi‑channel demand generation, events, and sales enablement.
• Familiarity with HubSpot or similar marketing automation platforms.

Responsibilities

• Lead messaging, content, website strategy, social media, demand generation, events, SEO, and analytics.
• Collaborate with sales and customer teams to support lead generation and revenue growth.
• Own multi-channel campaigns and link performance to MQLs and pipeline.
• Assist in go-to-market processes and maintain strong customer relationships.
• Support strategic marketing and business projects.

Skills

Marketing strategy

Messaging

Content development

Website optimization

Social media

Demand generation

Events

SEO

AI search optimization

Analytics

Sales enablement

Account management

Collaboration

Writing/editing

Project management

Education

Bachelor’s degree in Marketing

Equivalent practical experience

Tools

HubSpot

CRM software

Job description

Racksquared, LLC, a Wasserstrom division, seeks a Marketing Manager II to lead branding and demand generation in Columbus. The role covers messaging, content, website strategy, SEO, AI optimization, social media, events, and analytics. You will partner with sales to drive opportunities and revenue growth.

The candidate should bring 3–6 years of B2B tech marketing experience, strong writing, project management, and collaboration skills, with a hands-on, strategic mindset.