Strategic Marketing Manager - Semiconductor & Pharmaceutical Industries

ABB; Cary (NC); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health & Wellness benefits

401k with company contributions

Paid holidays

Job summary

ABB is seeking an Industry and Channel Marketing Manager to lead market-driven growth for the U.S. semiconductor and pharmaceutical segments.

You will shape strategic programs, align with ABB Electrification strategy, and position ABB as a trusted technology partner across industries. This cross-functional role collaborates with commercial, product, communications, strategy, and external stakeholders to translate business strategy into measurable marketing execution and storytelling, while

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• 12+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.
• Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution.
• Demonstrated ability to work effectively across multiple functions and influence without direct authority.
• Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility.

Responsibilities

• Develop and execute segment-specific marketing strategies for advanced manufacturing industries, aligned with ABB Electrification priorities.
• Analyze customer challenges, buying drivers, and decision-making processes to inform positioning, value propositions, and messaging.
• Translate long-term business strategy into go-to-market and campaign strategies with clear objectives and success metrics.
• Provide actionable market and competitive intelligence, including customer needs, technology trends, regulatory considerations, and competitor strategies.
• Identify emerging market segments, adjacent opportunities, and applications within these sectors.
• Support strategic decision-making through data-driven insights and recommendations.
• Plan, develop, and lead execution of integrated marketing campaigns.
• Partner with commercial and product teams to identify new opportunities and support segment-based initiatives.
• Develop messaging frameworks and content requirements that articulate ABB’s value across industry lifecycles.
• Ensure consistent positioning across digital, events, content, and partner channels.
• Represent ABB within key industry organizations at regional and national levels.
• Position ABB as a thought leader through speaking engagements, panels, white papers, and industry collaboration.
• Participate in priority trade events, conferences, and customer forums to strengthen ABB’s market presence.

Skills

Marketing strategy

Market intelligence

Campaign development

Cross-functional collaboration

Education

Bachelor’s degree in Business, Marketing, Engineering, or related field

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

Industries and Channel Marketing Manager

As a Strategic Marketing Manager this candidate will lead market‑driven growth initiatives for the U.S. semiconductor and pharmaceutical industries. This role is responsible for defining and activating strategic marketing programs aligned with ABB Electrification’s strategy, positioning ABB as a trusted technology partner.

This is a cross‑functional role working closely with commercial, communications, product, marketing, strategy, and external industry stakeholders. Success in this role requires market insight, strategic thinking, and the ability to translate business strategy into impactful marketing execution and storytelling.

The work model for the role is: Remote/Hybrid work model.

Key Responsibilities

Strategic Marketing & Planning

• Develop and execute segment‑specific marketing strategies for these advanced manufacturing industries, aligned with ABB Electrification strategic priorities.
• Analyze customer challenges, buying drivers, and decision‑making processes to inform market positioning, value propositions, and messaging.
• Translate long‑term business strategy into go‑to‑market and campaign strategies with clear objectives and success metrics.

Market & Competitive Intelligence

• Provide actionable market and competitive intelligence, including customer needs, technology trends, regulatory considerations, and competitor strategies.
• Identify emerging market segments, adjacent market opportunities, and applications within these sectors
• Support strategic decision‑making through data‑driven insights and recommendations.

Marketing Activation & Campaign Execution

• Plan, develop, and lead execution of integrated marketing campaigns.
• Partner with commercial and product teams to identify new business opportunities and support segment‑based marketing initiatives.
• Develop compelling messaging frameworks and content requirements that articulate ABB’s value across industry lifecycle.
• Ensure consistent positioning across digital, events, content, and partner channels.

Industry Engagement & Thought Leadership

• Along with segment leaders, represent ABB within key industry organizations at regional and national levels.
• Position ABB as a thought leader through speaking engagements, panels, white papers, and industry collaboration.
• Actively participate in and support priority trade events, conferences, and customer forums to strengthen ABB’s market presence.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• 12+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.
• Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution.Demonstrated ability to work effectively across multiple functions and influence without direct authority.
• Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility.
• Ability to travel up to 30% within the U.S.
• Strong written and verbal communication skills and demonstrated ability to clearly and effectively communicate across all levels; Ability to edit and refine documents/ communications is highly preferred.
• Expert-level proficiency with Microsoft Office, including Excel, PowerPoint, Outlook, and Teams is essential. Track record of work in fast paced and dynamic business environment; Curiosity, a commitment to follow through and excellent problem- solving skills are essential to success.

What’s In It For You

We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

More About Us

ABB is an Equal Employment Opportunity and Affiliated Employee hereby employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affiliated Employee for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [e-mail]. Resumes and applications will not be accepted in this manner.

MyBenefitsABB.com

ABB Benefit Summary For Eligible US Employees

[excludes ABB E-mobility, Athens union, Puerto Rico]

Go to myBenefitsABB.com and click on “Candidate/Guest” to learn more

Health, Life & Disability

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D – 100% employee paid up to maximums
• Short Term Disability – up to 26 weeks – Company paid
• Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
• Parental Leave – up to 6 weeks
• Employee Assistance Program
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
• Employee discount program

Retirement

• 401k Savings Plan with Company Contributions
• Employee Stock Acquisition Plan (ESAP)

Time off

ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.

Contribute to a collective vision. This is where progress takes flight, teams turn ideas into impact, and we define what’s next. Run What Runs the World.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.