Strategic Marketing Manager, Online Degree Programs

Louisiana State University; Baton Rouge (LA); On-site; USD 65,000 - 90,000; Full time

Job summary

Louisiana State University Online is seeking a Marketing Manager to lead program marketing efforts, drive lead generation, and ensure enrollment and retention goals within budgets.

The role requires collaboration with internal teams to align messaging, develop compelling content, and apply data-driven optimization across channels. This position is essential to advancing LSU OCE programs and engaging target audiences in higher education marketing.

Qualifications

• Bachelor's degree from an accredited university.
• 3 years of marketing and client relation experience, including digital marketing knowledge.
• Strong attention to detail.

Responsibilities

• Take ownership of marketing activities for program portfolios and serve as primary contact for inquiries.
• Track and analyze lead generation data; report insights to stakeholders.
• Collaborate with Marketing, Program Management and Recruitment teams to align messaging.
• Develop high-quality marketing collateral across website, blog, emails, brochures and social media.
• Stay updated on industry trends and conduct market research to identify opportunities.
• Attend events, fairs and conferences as needed.

Skills

Artistic Vision

Audience Engagement

Brand Stewardship

Collaboration

Communication

Content Development

Detail-Oriented

Project Management

Education

Bachelor's degree from an accredited university

Job description

Louisiana State University Online is seeking a Marketing Manager to lead program marketing efforts, drive lead generation, and ensure enrollment and retention goals within budgets.

The role requires collaboration with internal teams to align messaging, develop compelling content, and apply data-driven optimization across channels. This position is essential to advancing LSU OCE programs and engaging target audiences in higher education marketing.