Data-Driven Marketing Manager, Online Programs

Socket.dev; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

LSU Online & Continuing Education is hiring a Marketing Manager to lead portfolio marketing activities, drive lead generation, and nurture prospects toward enrollment within annual budgets.

The role requires collaboration with Marketing, Program Management, and Recruitment & Retention teams to recruit and retain students and graduates for LSU OCE. Strong content development and data-driven decision making are essential.

Qualifications

• Bachelor's degree with 3 years of marketing experience.
• 3 years of marketing and client relation experience, including digital marketing knowledge.

Responsibilities

• Program Marketing Management: Take ownership of marketing activities for portfolios LSU OCE supports.
• Data Analysis and Reporting: Track and analyze lead generation data and report to stakeholders.
• Collaboration with Internal Teams: Maintain high collaboration to align messaging across channels.
• Content Development and Distribution: Develop marketing collateral (website content, blogs, emails, brochures, social media).
• Continuous Improvement: Stay updated on marketing trends and conduct market research to improve results.
• Attend events, fairs and conferences as needed.

Skills

Artistic Vision

Audience Engagement

Brand Stewardship

Collaboration

Communication

Content Development

Detail-Oriented

Project Management

Education

Bachelor's degree

Job description

LSU Online & Continuing Education is hiring a Marketing Manager to lead portfolio marketing activities, drive lead generation, and nurture prospects toward enrollment within annual budgets.

The role requires collaboration with Marketing, Program Management, and Recruitment & Retention teams to recruit and retain students and graduates for LSU OCE. Strong content development and data-driven decision making are essential.