Program Marketing Lead - Data-Driven Growth & Content

Louisiana State University; United States; On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Benefits

Job summary

Louisiana State University Online & Continuing Education seeks a Marketing Manager to own portfolio marketing, build stakeholder relationships, and drive data-based improvements. This role reports to the Assistant Director of Online Degree Marketing and focuses on program marketing across multiple portfolios.

The position emphasizes data tracking, reporting, collaboration with marketing, program management, and recruitment teams, and content development to align with branding guidelines.

Qualifications

• Bachelor's degree from an accredited university; 3 years of marketing and client relations experience.
• Digital marketing knowledge and strong attention to detail.
• Experience collaborating with marketing, program management, and recruitment teams.

Responsibilities

• Own marketing activities for individual portfolios and act as primary contact for program inquiries.
• Track and report lead generation data; provide insights to optimize strategies.
• Collaborate with internal teams to align messaging across channels.
• Develop marketing collateral—website content, blogs, emails, brochures, and social content.
• Stay current with marketing trends; conduct market research and competitor analysis.
• Attend events as needed; other duties as assigned.

Skills

Artistic Vision

Audience Engagement

Brand Stewardship

Collaboration

Communication

Content Development

Detail-Oriented

Project Management

Education

Bachelor's degree in Marketing or related field

Job description

Louisiana State University Online & Continuing Education seeks a Marketing Manager to own portfolio marketing, build stakeholder relationships, and drive data-based improvements. This role reports to the Assistant Director of Online Degree Marketing and focuses on program marketing across multiple portfolios.

The position emphasizes data tracking, reporting, collaboration with marketing, program management, and recruitment teams, and content development to align with branding guidelines.