Strategic Marketing Manager-Multifamily Portfolio (Remote)

Carter Funds; Tampa (FL); À distance; USD 85 000 - 110 000; Plein temps

Avantages offerts par ce poste

Competitive compensation

Excellent benefits package (medical, d

Dental and vision coverage

Résumé du poste

Carter Funds is seeking a strategic Marketing Manager to lead marketing across a 40-property multifamily portfolio in the Southeast and Mid-Atlantic. The role blends portfolio-wide branding with property-level campaigns to drive occupancy, revenue, and resident retention.

The candidate will oversee digital marketing, ILS strategy, reputation management, creative assets, websites, advertising, analytics, and vendor relationships, collaborating with Operations and regional teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience.
• 3–5 years of marketing experience; multifamily, real estate, property management, or hospitality experience preferred.
• Experience managing marketing across multiple properties, markets, or locations.

Responsabilités

• Develop and execute portfolio and property marketing strategies aligned with occupancy, revenue, leasing, traffic, and retention goals.
• Analyze property performance and create action plans for communities with traffic, lead, conversion, occupancy, or reputation challenges.
• Manage the full marketing funnel from awareness through lead, tour, application, lease, move-in, and renewal.
• Develop and optimize ILS, paid search, paid social, programmatic, geotargeting, SEO, email, and other demand-generation strategies.
• Monitor marketing ROI, cost per lead, cost per lease, lead quality, and conversion performance; adjust budgets as needed.
• Support marketing for acquisitions, developments, renovations, repositioning, management transitions, and property launches.

Connaissances

Marketing strategy

Branding

Analytics

Project management

Communication

Microsoft Office

Formation

Bachelor’s degree in Marketing, Business, Communications, or related field

Outils

Google Ads

SEO

CMS (Websites)

Social media platforms

Canva

Adobe InDesign

RENTCafe

G5

Excel

PowerPoint

Outlook

Description du poste

Carter Funds is seeking a strategic Marketing Manager to lead marketing across a 40-property multifamily portfolio in the Southeast and Mid-Atlantic. The role blends portfolio-wide branding with property-level campaigns to drive occupancy, revenue, and resident retention.

The candidate will oversee digital marketing, ILS strategy, reputation management, creative assets, websites, advertising, analytics, and vendor relationships, collaborating with Operations and regional teams.