Remote Strategic Marketing Manager

Asset Living; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Asset Living is seeking a Marketing Manager to provide strategic marketing support for a portfolio of properties across the United States. You'll collaborate with operational leadership to develop and execute marketing plans, enhance leasing performance, and leverage centralized resources to drive campaigns while analyzing performance data.

The role requires a bachelor's in marketing or related field, strong communication, project management, and experience with digital marketing platforms;

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in marketing support or a similar role.
• Strong written and verbal communication skills.
• Knowledge of consumer/user digital experience.
• Familiarity with online digital marketing platforms.
• Excellent organizational skills with the ability to multitask and prioritize effectively.
• Creative mindset with a keen eye for detail.
• Strong analytical and problem-solving abilities.
• Ability to work independently as well as collaboratively in a team environment.
• Advanced project management skills.
• Working knowledge of fair housing principles.

Responsibilities

• Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio.
• Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
• Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients.
• Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
• Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
• Provides leasing and marketing training and best practices to onsite teams.
• Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
• Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.
• Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
• Travel Requirement: This position entails travel, estimated at 50% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.

Skills

Marketing strategy

Strategic planning

Communication skills

Analytical thinking

Project management

Education

Bachelor's degree in marketing, communications, or related field

Tools

Yardi

Onesite

Entrata

Rent Dynamics

Knock

Job description

Asset Living is seeking a Marketing Manager to provide strategic marketing support for a portfolio of properties across the United States. You'll collaborate with operational leadership to develop and execute marketing plans, enhance leasing performance, and leverage centralized resources to drive campaigns while analyzing performance data.

The role requires a bachelor's in marketing or related field, strong communication, project management, and experience with digital marketing platforms;