Senior Marketing Director – Real Estate & Multifamily

Westminster Management; Florham Park (NJ); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Westminster Management seeks a Senior Director of Marketing to lead the marketing function across a national multifamily portfolio, spanning digital and on-site branding. You will partner with the VP of Marketing to drive leasing velocity, occupancy, and NOI while directing internal teams and external agencies.

You will shape strategy, budgeting, and programs across digital media, experiential marketing, and property branding, translating business goals into measurable campaigns and ROI.

Qualifications

• Bachelor's degree in Marketing/Communications; advanced degree a plus.
• 8–10+ years marketing experience, preferably in multifamily or commercial real estate.
• Experience across both digital and physical/experiential marketing functions.
• Proven leadership directing internal teams and external agencies.
• Experience budgeting with clear ROI accountability.
• Strategic command of paid media, SEO/SEM, content, analytics, and attribution.
• Familiar with real estate platforms (ILS/MLS), CRM and leasing technology, online reputation tools, and AI leasing solutions.
• Multi-market or national portfolio experience; able to travel to properties and markets.

Responsibilities

• Set and execute marketing strategy for the national portfolio aligned to leasing velocity and NOI.
• Lead the marketing team; set priorities, allocate workload, drive performance and growth.
• Manage marketing budget across digital media, experiential programs, and agency partners.
• Translate business goals into marketing programs for operations and asset management.
• Direct agency/vendor relationships; lead RFPs, vetting, selection, and performance management.
• Establish reporting cadences, dashboards, and KPIs linking spend to leasing outcomes.
• Develop paid media, SEO/SEM, content, and analytics strategies with ROI focus.
• Oversee website, CMS, listings, photography, and on-brand messaging across platforms.
• Drive email/CRM programs and integration with leasing technology and AI tools.

Skills

Digital Marketing

Experiential Marketing

Leadership

Budgeting

Paid Media

SEO/SEM

Content Strategy

Marketing Analytics

Attribution

Real Estate Marketing Platforms

CRM & Leasing Tech

AI Leasing Tools

Multi-market Experience

Adobe Photoshop

Canva

Sprout Social

Hootsuite

Education

Bachelor's degree in Marketing/Communications

Tools

CRM Systems

MLS / ILS platforms

Leasing Technology

Job description

Westminster Management seeks a Senior Director of Marketing to lead the marketing function across a national multifamily portfolio, spanning digital and on-site branding. You will partner with the VP of Marketing to drive leasing velocity, occupancy, and NOI while directing internal teams and external agencies.

You will shape strategy, budgeting, and programs across digital media, experiential marketing, and property branding, translating business goals into measurable campaigns and ROI.