Multifamily Growth Marketing Specialist

Confidential; Dallas (TX); On-site; USD 62,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Mileage reimbursement

Job summary

Confidential is seeking a results-driven Marketing Specialist to support performance marketing across its multifamily portfolio. This hands-on role owns paid digital campaign execution, portfolio marketing tracking, social media, online presence and performance analysis, partnering with operations leadership and onsite teams to drive lead quality, leasing conversions and occupancy.

Based in Dallas, this full-time in-office position reports to the Director of Operations and entails occasional

Qualifications

• Bachelor's degree in Marketing, Business, Analytics or related field preferred.
• 2–4+ years in multifamily marketing, digital marketing or marketing analytics; prior MFA/owner-operator experience preferred.
• Hands-on experience building and optimizing Google Ads campaigns; proficiency with Google Analytics and conversion tracking.
• Experience managing Meta (Facebook/Instagram) ad campaigns.
• Experience managing a multi-location brand social media presence.
• Familiarity with AI tools for reporting, data summarization and content drafting.
• Strong analytical skills to translate data into actions.
• Experience with CRM platforms, marketing dashboards and Excel; advanced data viz a plus.
• Familiarity with RealPage, Yardi, AppFolio, or ResMan.

Responsibilities

• Own Google Ads campaigns: search, performance max, display, remarketing across properties.
• Build and optimize Meta ad campaigns: audience targeting, testing, lead forms, retargeting.
• Manage keyword research, bidding, ad copy, landing pages and conversion tracking.
• Analyze SEO, SEM, email campaigns and ILS placements; adjust spend for ROI.
• Maintain portfolio Marketing Tracker, dashboards, and property-level reports.
• Monitor website traffic, lead sources, cost per lead, and lead-to-lease conversion.
• Coordinate with operations and onsite teams to improve conversions.
• Present actionable recommendations to leadership with measurable results.

Skills

Multifamily marketing

Digital marketing analytics

Google Ads

Meta Ads Manager

Social media management

AI for reporting

CRM platforms

Excel/Data viz

SEO basics

Strong communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

CRM systems

Excel

RealPage/Yardi/AppFolio/ResMan

Job description

Confidential is seeking a results-driven Marketing Specialist to support performance marketing across its multifamily portfolio. This hands-on role owns paid digital campaign execution, portfolio marketing tracking, social media, online presence and performance analysis, partnering with operations leadership and onsite teams to drive lead quality, leasing conversions and occupancy.

Based in Dallas, this full-time in-office position reports to the Director of Operations and entails occasional