Senior Multifamily Marketing Manager

Boutique Recruiting; Los Angeles (CA); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan

Paid time off

Paid sick leave

Company holidays

Holiday bonus

Growth opportunities

Team-oriented culture

Weekday schedule with some flexibility

Job summary

Boutique Recruiting is seeking a Marketing Manager to lead marketing strategy for a large multifamily portfolio in the Greater Los Angeles area. You will optimize digital campaigns, manage budgets, and drive lead generation across 3,000 apartment homes.

Collaboration with executives and property teams is essential to improve leasing results. The ideal candidate has 4+ years in multifamily marketing, strong analytics, and experience with Yardi, SOCi, and other marketing platforms.

Qualifications

• Minimum 4 years of marketing management experience within multifamily property management.
• Experience overseeing marketing initiatives across 20+ buildings.
• Strong analytical skills and data-driven decision making.
• Familiarity with Fair Housing advertising requirements and compliance.

Responsibilities

• Develop and execute marketing strategies across a multifamily portfolio to increase qualified leads and occupancy.
• Manage property-level marketing budgets and evaluate ROI.
• Analyze lead sources, CRM activity, and leasing performance for improvements.
• Oversee digital marketing, websites, SEO, and paid advertising across platforms.
• Manage marketing technologies (Yardi, SOCi, EliseAI) and monitor campaign effectiveness.
• Maintain consistent branding across all materials and platforms.
• Coordinate resident events and engagement initiatives to boost retention.
• Prepare weekly/monthly marketing reports and present findings to leadership.

Skills

Digital marketing

Analytics

CRM analytics

Budgeting

Vendor management

Brand management

Resident engagement

Leadership

Communication

Project management

Excel

Adobe

Canva

Content development

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Yardi Voyager

Yardi CRM

Yardi websites

SOCi

EliseAI

Adobe

Canva

Job description

Boutique Recruiting is seeking a Marketing Manager to lead marketing strategy for a large multifamily portfolio in the Greater Los Angeles area. You will optimize digital campaigns, manage budgets, and drive lead generation across 3,000 apartment homes.

Collaboration with executives and property teams is essential to improve leasing results. The ideal candidate has 4+ years in multifamily marketing, strong analytics, and experience with Yardi, SOCi, and other marketing platforms.