Strategic Marketing Manager — Energy Programs

Willdan; Urbandale (IA); On-site; USD 60,000 - 70,000; Full time

Job summary

Willdan in Chicago, IL is seeking a Marketing Manager to own the marketing strategy for utility energy efficiency programs. You will shape messaging for developers, building owners, and design teams, and work with the Program Manager and clients to build awareness and demand.

You will guide campaigns across digital, events, and partnerships, maintain brand consistency, monitor KPIs, and deliver measurable improvements in enrollment and energy savings. This role emphasizes autonomy and impact.

Qualifications

• 3+ years of marketing experience, ideally in clean energy, utility programs, or mission-driven organizations.
• Proven success in campaign development, market engagement, and stakeholder communications.
• Above-average verbal and written communication with strong copywriting and proofreading.
• Firm grasp of marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Open to occasional travel.

Responsibilities

• Define marketing plan and strategy with the Program Manager using client priorities.
• Set event and sponsorship strategy; measure results.
• Develop partnerships with community orgs to extend visibility.
• Conduct market research and translate findings into plans.
• Develop and manage budgets; monitor against plans.
• Run campaigns across email, social, print, and web.
• Create copy aligned with Willdan and client brand guidelines.
• Keep materials current and accessible, with multilingual versions.
• Develop case studies with cross-functional teams.
• Use analytics to improve effectiveness and pipeline quality.
• Keep Outreach informed on targets, launches, and messaging.
• Present findings to leadership and clients.
• Train team on marketing best practices.

Skills

Campaign strategy

Stakeholder comms

Data-driven decisions

Autonomy & ownership

Attention to detail

Relationship building

Education

Bachelor's or Master's degree in Marketing, Communications, Business Administration, Advertising, or related field

Tools

HubSpot

Analytics dashboards

MS Office Suite

Job description

Willdan in Chicago, IL is seeking a Marketing Manager to own the marketing strategy for utility energy efficiency programs. You will shape messaging for developers, building owners, and design teams, and work with the Program Manager and clients to build awareness and demand.

You will guide campaigns across digital, events, and partnerships, maintain brand consistency, monitor KPIs, and deliver measurable improvements in enrollment and energy savings. This role emphasizes autonomy and impact.