Energy Efficiency Marketing Strategist

Willdan Group, Inc.; Minnetonka (MN); On-site; USD 70,000 - 100,000; Full time

Job summary

Willdan is seeking a marketing leader to own the strategy for energy efficiency programs delivered to developers, building owners, and design teams. You will partner with the Program Manager and utility client to build awareness and demand through digital marketing, content, and storytelling.

This role emphasizes building systems, defining metrics, and delivering accurate, on-brand materials. You’ll drive program enrollment, energy savings and carbon reduction while collaborating with Outreach

Qualifications

• 3+ years of marketing experience, ideally in clean energy or utility programs.
• Proven success in campaign development and stakeholder communications.
• Strong copywriting, editing, and storytelling with data-driven messaging.

Responsibilities

• Develop and manage the program marketing plan and KPIs.
• Lead campaigns across email, social media, print, and digital channels.
• Create on-brand copy and coordinate multilingual materials where needed.
• Measure performance with analytics and iterate for impact.

Skills

Campaign development

Digital marketing

Strategic thinking

Data-driven decision making

Written communication

Education

Bachelor's or Master's degree in Marketing or related field

Tools

HubSpot

Analytics dashboards

Microsoft Office Suite

Job description

Willdan is seeking a marketing leader to own the strategy for energy efficiency programs delivered to developers, building owners, and design teams. You will partner with the Program Manager and utility client to build awareness and demand through digital marketing, content, and storytelling.

This role emphasizes building systems, defining metrics, and delivering accurate, on-brand materials. You’ll drive program enrollment, energy savings and carbon reduction while collaborating with Outreach