Energy Efficiency Marketing Lead — Strategy & Growth

Willdan Group, Inc.; Urbandale (IA); On-site; USD 80,000 - 110,000; Full time

Job summary

Willdan is seeking a marketing leader to own strategy for utility energy efficiency programs in Urbandale, IA. You will shape campaigns across email, social, print, and digital channels, ensuring brand consistency and client alignment with program goals.

You will drive budgeting, analytics, and partnerships, partnering with the Program Manager and Outreach team to grow enrollment, energy savings, and carbon impact while maintaining high-quality materials and multilingual accessibility where

Qualifications

• 3+ years of marketing experience, ideally in clean energy, utility programs, or mission-driven organizations.
• Proven success in campaign development, market engagement, and stakeholder communications, including identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Above-average verbal and written communication with outstanding copywriting and proofreading skills; able to communicate complex ideas to all levels of the organization, including executive management.
• Firm grasp of marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Proficiency with tools such as HubSpot or similar CRM platforms, analytics dashboards, Microsoft Office Suite, and digital collaboration platforms.
• Strong project management and facilitation skills; moves tasks and deliverables from start to finish in a timely, efficient sequence and can be relied upon to meet or beat deadlines.
• Experience with performance tracking and partnership development.
• Forms and maintains positive relationships with clients, customers, and prospective partners.
• Open to occasional travel.

Responsibilities

• Strategy & Planning: Evaluate and establish the program marketing plan and strategy with the Program Manager; set goals, KPIs, and align with regional outreach teams.
• Execution & Communication: Develop and run campaigns across email, social media, print, website, and advertising; maintain copy aligned with brand guidelines.
• Collaboration & Leadership: Keep Outreach informed, train team members, and present findings to leadership and utility clients.

Skills

Campaign development

Digital marketing

Strategic thinking

Data-driven decision making

Copywriting

Stakeholder communications

Project management

Education

Bachelor's or Master's degree in Marketing, Communications, Business Administration, Advertising, or a related field

Tools

HubSpot

CRM platforms

Analytics dashboards

Job description

Willdan is seeking a marketing leader to own strategy for utility energy efficiency programs in Urbandale, IA. You will shape campaigns across email, social, print, and digital channels, ensuring brand consistency and client alignment with program goals.

You will drive budgeting, analytics, and partnerships, partnering with the Program Manager and Outreach team to grow enrollment, energy savings, and carbon impact while maintaining high-quality materials and multilingual accessibility where