Energy Efficiency Programs Marketing Lead

Willdan Group, Inc.; Madison (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Willdan seeks a marketing leader to own utility energy efficiency program marketing. You will define strategy with the Program Manager and client, set KPIs, oversee campaigns across channels, and ensure brand consistency.

You will partner with Outreach to convert demand into program enrollment, while maintaining multilingual materials where needed. Candidate will build budgets, measure performance with analytics, and guide stakeholders with clear, data-driven recommendations.

Qualifications

• 3+ years of marketing experience, ideally in clean energy, utility programs, or mission-driven orgs.
• Proven success in campaign development, market engagement, and stakeholder communications.
• Strong copywriting and proofreading skills; able to communicate complex ideas.
• Firm grasp of marketing platforms, channels, and best practices (social, digital, email).
• Proficiency with CRM tools and analytics dashboards.

Responsibilities

• Strategy & Planning: Evaluate program marketing plan, set goals and KPIs, maintain calendar, align with managers and regional outreach.
• Execution & Communication: Run campaigns across email, social media, print, website; proofread copy; ensure multilingual materials where needed.
• Collaboration & Leadership: Keep Outreach team informed, train on marketing practices, present findings to leadership and clients.

Skills

Campaign development

Market engagement

Stakeholder communications

Copywriting & proofreading

Digital marketing

Project management

Education

Bachelor\'s or Master\'s in Marketing/Communications/Business

Tools

HubSpot CRM

Analytics dashboards

Microsoft Office

Digital collaboration tools

Job description

Willdan seeks a marketing leader to own utility energy efficiency program marketing. You will define strategy with the Program Manager and client, set KPIs, oversee campaigns across channels, and ensure brand consistency.

You will partner with Outreach to convert demand into program enrollment, while maintaining multilingual materials where needed. Candidate will build budgets, measure performance with analytics, and guide stakeholders with clear, data-driven recommendations.