Strategic Marketing Lead, Energy Efficiency Programs

Willdan Group, Inc.; Chicago (IL); On-site; USD 85,000 - 110,000; Full time

Job summary

Willdan seeks a marketing leader to own strategy for utility energy-efficiency programs, working with the Program Manager and utility client. You will craft digital marketing, content, and storytelling to build awareness and demand for energy-efficient commercial, industrial, and multifamily buildings.

You will set metrics, manage budgets, ensure brand consistency, and collaborate with Outreach to turn demand into program enrollment.

Qualifications

• 3+ years of marketing experience, ideally in clean energy, utility programs, or mission-driven organizations.
• Proven success in campaign development, market engagement, and stakeholder communications, including identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Excellent copywriting and proofreading skills; able to communicate complex ideas to all levels of the organization, including executive management.
• Strong knowledge of marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Experience with analytics dashboards and CRM platforms like HubSpot; ability to turn data into actionable insights.
• Strong project management and facilitation skills; able to move tasks from start to finish on deadlines.
• Experience with performance tracking and partnership development.
• Ability to build positive client and partner relationships and travel occasionally.

Responsibilities

• Develop and implement the program marketing plan and strategy with the Program Manager.
• Set event and sponsorship strategy; measure results for conferences and expos.
• Identify partnerships to extend program visibility and conduct market research to inform plans.
• Develop and manage marketing budgets and monitor results against plans.
• Create, proofread, and edit copy for all channels with a consistent voice.
• Keep materials current and accessible, with multilingual versions where needed.
• Develop case studies with cross-functional teams and measure campaign performance.

Skills

Digital marketing strategy

Campaign management

Copywriting

CRM platforms

Analytics dashboards

Project management

Stakeholder communications

Travel readiness

Education

Bachelor's or Master's in Marketing/Communications/Business

Tools

HubSpot

Google Analytics

Microsoft Office

Job description

Willdan seeks a marketing leader to own strategy for utility energy-efficiency programs, working with the Program Manager and utility client. You will craft digital marketing, content, and storytelling to build awareness and demand for energy-efficient commercial, industrial, and multifamily buildings.

You will set metrics, manage budgets, ensure brand consistency, and collaborate with Outreach to turn demand into program enrollment.