Marketing Manager

Willdan Group, Inc.; Madison (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Willdan seeks a marketing leader to own utility energy efficiency program marketing. You will define strategy with the Program Manager and client, set KPIs, oversee campaigns across channels, and ensure brand consistency.

You will partner with Outreach to convert demand into program enrollment, while maintaining multilingual materials where needed. Candidate will build budgets, measure performance with analytics, and guide stakeholders with clear, data-driven recommendations.

Qualifications

• 3+ years of marketing experience, ideally in clean energy, utility programs, or mission-driven orgs.
• Proven success in campaign development, market engagement, and stakeholder communications.
• Strong copywriting and proofreading skills; able to communicate complex ideas.
• Firm grasp of marketing platforms, channels, and best practices (social, digital, email).
• Proficiency with CRM tools and analytics dashboards.

Responsibilities

• Strategy & Planning: Evaluate program marketing plan, set goals and KPIs, maintain calendar, align with managers and regional outreach.
• Execution & Communication: Run campaigns across email, social media, print, website; proofread copy; ensure multilingual materials where needed.
• Collaboration & Leadership: Keep Outreach team informed, train on marketing practices, present findings to leadership and clients.

Skills

Campaign development

Market engagement

Stakeholder communications

Copywriting & proofreading

Digital marketing

Project management

Education

Bachelor\'s or Master\'s in Marketing/Communications/Business

Tools

HubSpot CRM

Analytics dashboards

Microsoft Office

Digital collaboration tools

Job description

About Willdan

Willdan is a nationwide provider of solutions that help organizations thrive as natural resources and infrastructure change, with experts in energy, engineering, and consulting services. We have delivered more than 100,000 projects for public agencies, businesses, and institutions, and we provide program administration and grid-resiliency support to more than 50 investor-owned utilities. For five decades, we've paired the stability of an established firm with the flexibility of a growing one, and our people come to work each day to make a real, positive impact on society and the environment.

The Role

You will own marketing strategy for utility energy efficiency programs, so that developers, buildings owners, and design teams know what the programs offer and act on it. Working with the Program Manager and utility client, you'll use digital marketing, content, and storytelling to build awareness and demand for energy-efficient commercial, industrial, and multifamily buildings. Marketing builds that demand, and our Outreach team turns it into program participation. You'll partner with them closely.

This is a role for someone who wants to build the system, not just run the play. You'll set the strategy, define the metrics, and hold every deliverable to a high standard of accuracy and brand consistency. Success means strong utility client confidence and measurable impact on program enrollment, energy savings, and carbon emissions reduction.

Is this You?

We're looking for a specific kind of person. Read these honestly before you apply.

• You bring new, bold ideas to the table, you aren't afraid to try something that hasn't been done before, and you know how to tell whether it's working.
• You think strategically and let the data make the argument.
• You do your best work with autonomy and a clear objective. You would rather own a problem end to end than be handed a checklist.
• You care about the details. A typo, an off-brand color, or an unverified number bothers you, and you fix it before anyone else notices.
• You build strong relationships with clients, colleagues, and partners, and you can rally people around a plan.
• You like structure but know when a plan needs to change.

What You'll Do

Strategy & Planning

• Evaluate and establish the program marketing plan and strategy with the Program Manager built around utility client priorities. Set goals and KPIs, plan promotional presentations, maintain the marketing calendar, and align with Program Managers and Regional Outreach Managers so marketing and outreach strategies support each other.
• Set event and sponsorship strategy. Choose which conferences, trade shows, and expos to prioritize, define goals for each and measure results. The Events & Partnerships Coordinator leads planning and execution.
• Identify partnerships with community-based organization and industry groups that extend program visibility.
• Conduct research on market trends, the competitive landscape, and customer behavior, and turn the findings into marketing plans and recommendations.
• Develop and manage marketing budgets, and monitor actual results against plans and forecasts.

Execution & Communication

• Develop and run campaigns across email, social media, print, website, and advertising that reach developers, buildings owners, and design teams.
• Create, proofread, and edit copy for all channels, keeping a consistent voice aligned with Willdan's style and each utility client's brand guidelines.
• Keep sales and program materials current and accurate, coordinate new materials as program requirements evolve, and make sure all materials are accessible, with multilingual versions where needed.
• Develop case studies and success stories with workforce, service provider, and technical teams.
• Use analytics to measure campaign performance, audit work against program goals and compliance standards, and recommend improvements to effectiveness and pipeline quality.

Collaboration & Leadership

• Keep the Outreach team informed on who each campaign targets, when it launches, and what it says, and equip them with the materials they need to follow up with interested prospects.
• Work with other marketing team members on shared projects and lead internal training on marketing best practices.
• Present marketing findings, progress, and recommendations to program leadership and utility clients.

What you bring

Education

• Bachelor's or Master's degree in Marketing, Communications, Business Administration, Advertising, or a related field.

Minimum Qualifications

• 3+ years of marketing experience, ideally in clean energy, utility programs, or mission-driven organizations.
• Proven success in campaign development, market engagement, and stakeholder communications, including identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Above-average verbal and written communication with outstanding copywriting and proofreading skills; able to communicate complex ideas to all levels of the organization, including executive management.
• Firm grasp of marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Proficiency with tools such as HubSpot or similar CRM platforms, analytics dashboards, Microsoft Office Suite, and digital collaboration platforms.
• Strong project management and facilitation skills; moves tasks and deliverables from start to finish in a timely, efficient sequence and can be relied upon to meet or beat deadlines.
• Experience with performance tracking and partnership development.
• Forms and maintains positive relationships with clients, customers, and prospective partners.
• Open to occasional travel.

Preferred Qualifications

• Knowledge of building science, sustainable design, energy efficiency, or construction trades.
• Familiarity with local, state, and federal energy efficiency policies.
• Graphic design and qualitative research skills

EEO Non-Discrimination and ADA Reasonable Accommodation Statement

Willdan is an equal opportunity employer. Applicants are considered for all positions without regard to race, religious creed, color, age marital status, sex, sexual orientation, gender identity, gender expression, citizenship status, national origin, ancestry, religion, military service or veteran status, disability, medical condition, childbirth and related medical conditions, genetic testing, reproductive status or any other classification protected by federal, state or local laws and ordinances. Willdan does not discriminate on the basis of physical or mental disability where the essential functions of the job can be reasonably accommodated. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. If you need reasonable accommodation for any part of the application and hiring process, please notify us.

Willdan Energy Solutions participates in E-Verify.