Strategic Marketing Manager, B2B AEC & Proposals

Construction Material Testing; Kearney (NE); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Job summary

Construction Material Testing seeks a Marketing Manager to own the website, SEO, and the qualifications library. You will manage content calendars, project stories, and technical articles with engineers, while running campaigns across email, LinkedIn, and events to open new markets.

The role emphasizes accurate branding and measurable outcomes, with annual bonus opportunities tied to targets and a base salary in a market-competitive range.

Qualifications

• 5+ years in B2B marketing, with 2+ in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy; Has built proposals or qualifications packages for professional services pursuits.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

SEO & website analytics

CRM proficiency

Proposal writing

Content calendar management

Tools

CRM software

Website CMS

SEO tools

Job description

Construction Material Testing seeks a Marketing Manager to own the website, SEO, and the qualifications library. You will manage content calendars, project stories, and technical articles with engineers, while running campaigns across email, LinkedIn, and events to open new markets.

The role emphasizes accurate branding and measurable outcomes, with annual bonus opportunities tied to targets and a base salary in a market-competitive range.