Marketing Manager — B2B AEC Growth and Proposals

Construction Material Testing; Saint Paul (MN); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website, drive SEO, and manage the qualification library and proposal templates. You will collaborate with engineers to publish technical articles and project stories, and run campaigns to open new markets with measurable results.

The role requires strong B2B marketing experience in the AEC/industrial sector, experience with CRM and web analytics, and a proven ability to produce clear, persuasive copy and professional

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy; has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

SEO & analytics

Content creation

CRM usage

Proposal development

Job description

Construction Material Testing is seeking a Marketing Manager to own the website, drive SEO, and manage the qualification library and proposal templates. You will collaborate with engineers to publish technical articles and project stories, and run campaigns to open new markets with measurable results.

The role requires strong B2B marketing experience in the AEC/industrial sector, experience with CRM and web analytics, and a proven ability to produce clear, persuasive copy and professional