Global Strategic Marketing Leader

Korn Ferry Group; Chesapeake (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

Korn Ferry Group partners with a global industrial manufacturing organization to seek an experienced Strategic Marketing Manager who will lead a marketing team and drive growth across domestic and international markets.

The role will develop and execute strategic marketing initiatives, lead go-to-market activities, and collaborate closely with sales, product management, and global teams to strengthen competitive positioning and support commercial strategies.

Qualifications

• 9+ years of marketing experience in industrial manufacturing, engineered products, or B2B environments.
• Experience in strategic marketing, product management, and international marketing.
• Strong understanding of market segmentation, targeting, positioning, and go-to-market strategy.
• Experience collaborating with sales, product management, and other commercial functions.
• Experience working across international or cross-cultural teams.
• Bachelor’s degree in Marketing, Business, or related discipline.
• Advanced degree preferred.

Responsibilities

• Develop and execute strategic marketing initiatives aligned with broader business objectives.
• Conduct market, customer, and competitive analysis to identify trends, opportunities, and areas for growth.
• Develop go-to-market strategies, including market segmentation, targeting, positioning, and value propositions.
• Partner closely with sales and product management teams to support commercial and product strategies.
• Lead and support marketing initiatives associated with existing and new products.
• Collaborate with international and cross-functional teams to ensure alignment of marketing strategies across markets.
• Support brand positioning and broader marketing communications initiatives.
• Develop strategies and programs that support lead generation and commercial growth.
• Manage marketing and product-related projects from strategy through execution.
• Monitor market activity and competitive developments to inform strategic business decisions.

Skills

Strategic marketing

International marketing

Market segmentation

Go-to-market strategy

Cross-functional collaboration

Education

Bachelor's in Marketing/Business

Advanced degree preferred

Job description

Korn Ferry Group partners with a global industrial manufacturing organization to seek an experienced Strategic Marketing Manager who will lead a marketing team and drive growth across domestic and international markets.

The role will develop and execute strategic marketing initiatives, lead go-to-market activities, and collaborate closely with sales, product management, and global teams to strengthen competitive positioning and support commercial strategies.