Marketing Manager

Sauer Compressors USA; Stevensville (MD); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Company subsidized Medical, Dental, and Vision benefits

401K with 3% Safe Harbor Contribution

Performance Bonus

Paid vacation and sick days

Paid sick days

Paid holidays

Growth opportunities

Job summary

An innovative industrial machinery company in Maryland is seeking a talented Marketing Manager to develop and execute strategic marketing initiatives. This role involves overseeing multi-channel campaigns and managing vendor relationships. Ideal candidates will have a college degree in Marketing, 3-5 years of experience, and proficiency in tools like Salesforce and Adobe Creative Suites. Benefits include a competitive salary, company-subsidized health insurance, and growth opportunities within a family-oriented culture.

Qualifications

• 3-5 years of relevant experience in marketing.
• Strong experience in developing marketing programs and materials.
• Experience with lead generation and nurturing sales.
• Proficient in Microsoft Office, Adobe Creative Suites, Salesforce CRM and Wordpress
• Strategic thinking ability, excellent people and time management skills, and the ability to manage multiple projects and large teams
• Superior written and verbal communication skills
• Ability to influence cross-functional teams without formal authority
• Proactive mindset – anticipates issues and provides solutions

Responsibilities

• Develop and execute national marketing strategies.
• Plan and manage multi-channel campaigns.
• Oversee trade exhibitions and industry events.
• Analyze market trends and customer insights.
• Manage marketing budget and vendor relationships.
• Manage marketing budget, vendor relationships and partners.
• Coordinate marketing communications for product launches and roadmaps.
• Build awareness and demand in target market segments for existing products.
• Use Salesforce & account engagement tools to nurture relationships.
• Collaborate with North America Marketing team on strategies.
• Travel may be required.

Skills

Strategic thinking ability

Excellent written and verbal communication skills

Detail-oriented

Proficient in Microsoft Office

Experience with Salesforce CRM

Ability to manage multiple projects

Knowledge of technical products

Analytics & reporting

Education

College degree in Marketing, Communications or related study

Tools

Adobe Creative Suites

WordPress

Adobe Creative Suite

Microsoft Office

Job description

An innovative, expanding, international company rooted in the Annapolis/Kent Island area of Maryland is looking for a talented and creative marketing professional for their Marketing Manager role. This solution-based position leads the development and execution of our strategic marketing initiatives to strengthen brand awareness, drive customer engagement and support revenue growth.As a customer centric, family-oriented organization, we focus on career minded individuals searching for their once in a lifetime opportunity to join our winning team! This position will report directly to the Industrial Business Development Manager.

Responsibilities

• Develops, designs and executes a national marketing strategy that focuses on driving growth by identifying lead generation opportunities and creating integrated campaigns
• Plan and manage multi-channel campaigns across digital, social, email, events, and traditional media
• Oversee the selection, coordination, and management of trade exhibitions, seminars, conferences and other industry events
• Reports monthly on campaign performance metrics, using internal and external measurement tools and resources to analyze, track and optimize both online and print advertising campaigns
• Analyzes market trends, customer insights and competitive data to play an active role in the company sales plan to promote and drive revenue
• Manages marketing budget, vendor relationships and partners
• Coordinates, develops and produces marketing communication projects and activities from direct response ads to email marketing and automation, and CRM vertical campaign management
• Engages in the development and execution of strategic marketing communications to efficiently support product launch campaigns, collaborating with various departments to define product roadmaps
• Builds awareness, preference and demand in target market segments for existing products
• Utilizes Salesforce & account engagement tools to cultivate and nurture relationships with leads and customers
• Collaborates and participates in marketing strategies and best practices with the North America Marketing team members
• Performs other duties as assigned
• Some travel may be required

Required Skills / Experience

• College degree with a focus in Marketing, Communications or other related study
• (3-5) years of relevant experience; knowledge of highly engineered and/or technical products preferred
• Strong experience developing marketing programs and supporting materials to generate and nurture sales leads while promoting the Company brand.
• Detail-oriented with proficient computer skills, especially in the use of Microsoft Office, Adobe Creative Suites, Salesforce CRM and Wordpress required
• Strategic thinking ability, excellent people and time management skills, and the ability to manage multiple projects and large teams
• Superior written and verbal communication skills
• Ability to influence cross-functional teams without formal authority
• Proactive mind-set – anticipates issues and provides solutions

Benefits & Compensation

• Salary commensurate with experience
• Company subsidized Medical, Dental, and Vision benefits effective the first of the month following 30 days of employment, 401K with 3% Safe Harbor Contribution, Performance Bonus, 13 paid vacations days, 5 paid sick days and 12 paid holidays
• Growth opportunities are available

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Industrial Machinery Manufacturing