Strategic Marketing Leader (Hybrid)

M&T Bank; Burlington (VT); Hybrid; USD 99,000 - 164,000; Full time

Job summary

M&T Bank in Philadelphia, PA is seeking a strategic marketing lead to drive growth for assigned lines of business. You will translate business goals into data-driven plans, partnering with leaders and cross-functional teams to execute initiatives and measure impact.

The role requires at least a bachelor's degree and several years in marketing, with the ability to influence senior stakeholders and mentor teammates.

Qualifications

• Bachelor's Degree in Marketing or related field.
• 5 years of marketing experience; or 9 years higher education plus relevant experience.
• Experience handling escalated issues and resolving complex problems.
• Strong working relationships with internal and external partners.

Responsibilities

• Build and maintain deep understanding of assigned line(s) of business, including strategic objectives, growth priorities, competitive landscape, target audiences, customer needs, and business challenges.
• Partner with business line leaders and key stakeholders to identify opportunities where marketing can accelerate business growth, improve customer engagement, or address business challenges.
• Develop and own data-driven marketing strategies aligned to business objectives, leveraging customer insights, market intelligence, performance data, and industry trends.
• Translate business goals into integrated marketing plans that leverage available marketing channels, capabilities, and resources to achieve desired outcomes.
• Collaborate with cross-functional marketing teams, including campaign execution, digital marketing, content, creative, analytics, events, and communications, to successfully execute strategic initiatives.
• Establish clear success metrics and performance measurement frameworks; analyze results, communicate outcomes to stakeholders, and recommend optimization opportunities.
• Serve as the primary marketing advisor and point of contact for assigned business line leaders, ensuring alignment between marketing priorities and business objectives.
• Support sales enablement efforts by developing messaging, positioning, training, and communications that help sales teams effectively engage prospects and customers.
• Communicate marketing strategies, plans, results, and recommendations to senior business and marketing leaders, influencing decisions through data and insights.
• Identify emerging customer, market, and industry trends and recommend strategic marketing opportunities that support business growth.
• Act as a subject matter expert in strategic marketing planning and execution, influencing stakeholders and fostering alignment across teams.
• Coach and guide team members, project teams, and external partners as needed to ensure successful strategy execution.
• Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite. Identify risk-related issues needing escalation to management.
• Promote an environment that supports belonging and reflects the M&T Bank brand.
• Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
• Complete other related duties as assigned.

Education

Bachelor's Degree

5 years marketing experience / 9 years education alternative

Job description

M&T Bank in Philadelphia, PA is seeking a strategic marketing lead to drive growth for assigned lines of business. You will translate business goals into data-driven plans, partnering with leaders and cross-functional teams to execute initiatives and measure impact.

The role requires at least a bachelor's degree and several years in marketing, with the ability to influence senior stakeholders and mentor teammates.