Strategic Marketing Lead for Growth

M&T Bank; Buffalo (NY); Hybrid; USD 99,000 - 164,000; Full time

Job summary

M&T Bank is seeking a strategic marketing lead to drive data-driven growth for one or more lines of business. You will partner with business leaders to turn growth objectives into actionable marketing plans and measurable outcomes.

As a trusted advisor, you will collaborate across marketing teams, enable sales, and influence senior leadership with insights. The role requires strong independence and cross-functional impact in a hybrid work model.

Qualifications

• Bachelor's degree required with 5 years marketing experience or 9 years combined education/experience
• Experience dealing with escalated issues and resolving complex problems
• Strong relationships with internal and external partners
• Mentoring or onboarding junior talent advantageous

Responsibilities

• Build deep understanding of assigned line(s) of business and growth priorities.
• Partner with leaders to identify opportunities where marketing accelerates growth.
• Develop data-driven marketing strategies aligned to business objectives.
• Translate goals into integrated marketing plans using channels and resources.
• Collaborate with cross-functional teams to execute strategic initiatives.
• Establish clear success metrics and measure performance.
• Advise business leaders and maintain alignment between marketing and business goals.
• Support sales enablement with messaging, positioning, and training.
• Communicate results and recommendations to senior leaders.

Skills

Marketing strategy

Stakeholder management

Data-driven

Team leadership

Education

Bachelor's Degree

Job description

M&T Bank is seeking a strategic marketing lead to drive data-driven growth for one or more lines of business. You will partner with business leaders to turn growth objectives into actionable marketing plans and measurable outcomes.

As a trusted advisor, you will collaborate across marketing teams, enable sales, and influence senior leadership with insights. The role requires strong independence and cross-functional impact in a hybrid work model.