Strategic Marketing Lead — Growth Architect

M&T Bank; New York (NY); Hybrid; USD 99,000 - 164,000; Full time

Job summary

M&T Bank, based in Philadelphia, seeks a strategic marketing leader to partner with business leaders, translate growth objectives into actionable plans, and drive data-driven marketing initiatives. You will influence channels, messaging, and campaigns across teams while upholding risk and regulatory standards.

The role emphasizes collaboration with product, digital, analytics, and sales teams, delivering measurable business impact and strong stakeholder alignment.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 5 years of marketing experience, or 9 years with alternate education path.
• Experience dealing with escalated issues and resolving complex problems.
• Strong relationships with internal and external partners.
• Ability to research, evaluate, and drive initiatives and projects.
• Experience mentoring and onboarding junior talent.
• Technical expertise and independent judgment.

Responsibilities

• Build and maintain deep understanding of assigned lines of business and objectives.
• Partner with leaders to identify opportunities where marketing accelerates growth.
• Develop data-driven marketing strategies aligned to objectives and trends.
• Translate goals into integrated plans leveraging channels and resources.
• Collaborate with cross-functional teams to execute initiatives.
• Establish metrics, analyze results, and optimize accordingly.
• Serve as the marketing advisor for business line leaders.
• Support sales enablement with messaging, positioning, and training.
• Communicate plans and results to senior leaders with data-driven insights.
• Identify emerging trends and recommend strategic opportunities for growth.
• Act as SME in strategic marketing planning and execution.
• Coach and guide teams and external partners to ensure success.
• Adhere to risk and regulatory standards and controls.

Skills

Marketing strategy

Data analysis

Stakeholder management

Mentoring

Team coaching

Education

Bachelor's Degree

Job description

M&T Bank, based in Philadelphia, seeks a strategic marketing leader to partner with business leaders, translate growth objectives into actionable plans, and drive data-driven marketing initiatives. You will influence channels, messaging, and campaigns across teams while upholding risk and regulatory standards.

The role emphasizes collaboration with product, digital, analytics, and sales teams, delivering measurable business impact and strong stakeholder alignment.