Strategic Marketing Lead - Growth & Data-Driven (Hybrid)

M&T Bank; Wilmington (DE); Hybrid; USD 99,000 - 164,000; Full time

Job summary

M&T Bank is seeking an experienced marketing leader to act as the strategic marketing lead for one or more lines of business. You will partner with business leaders to translate growth objectives into data-driven, measurable plans and collaborate with cross-functional teams to execute initiatives.

Responsibilities include developing integrated marketing strategies, enabling sales with effective messaging, and establishing rigorous performance metrics to drive business impact.

Qualifications

• Bachelor's Degree required; 5 years of marketing experience or 9 years combined education/experience.
• Experience handling escalated issues and resolving complex problems.
• Strong relations with internal and external partners; mentoring capability.

Responsibilities

• Lead strategic marketing initiatives and develop data-driven plans aligned to growth objectives.
• Partner with business line leaders to identify opportunities where marketing accelerates growth.
• Develop and own marketing strategies using customer insights and market trends.
• Translate goals into integrated marketing plans across channels and resources.
• Collaborate with cross-functional teams to execute initiatives and measure outcomes.
• Establish success metrics, analyze results, and recommend optimizations.
• Support sales enablement with messaging, positioning, and training.
• Communicate strategies and results to senior leaders and stakeholders.

Skills

Data-driven marketing

Cross-functional collaboration

Strategic thinking

Stakeholder communication

Mentoring / coaching

Education

Bachelor's Degree

Job description

M&T Bank is seeking an experienced marketing leader to act as the strategic marketing lead for one or more lines of business. You will partner with business leaders to translate growth objectives into data-driven, measurable plans and collaborate with cross-functional teams to execute initiatives.

Responsibilities include developing integrated marketing strategies, enabling sales with effective messaging, and establishing rigorous performance metrics to drive business impact.