Strategic Marketing Lead for Growth & Enablement

M&T Bank; Bridgeport (CT); Hybrid; USD 99,000 - 164,000; Full time

Job summary

M&T Bank in Philadelphia, Pennsylvania seeks a strategic marketing leader to drive data-driven plans for one or more lines of business. You will partner with business leaders to translate growth objectives into actionable strategies, measure outcomes, and influence across marketing teams.

The role requires independent judgment, mentoring, and strong collaboration to accelerate growth, engage customers, and ensure risk controls align with bank standards.

Qualifications

• Bachelor's degree or equivalent with 5 years of marketing experience.
• Experience resolving complex business challenges and escalated issues.
• Proven ability to partner with internal and external stakeholders.

Responsibilities

• Build and maintain understanding of assigned lines of business and growth priorities.
• Develop data-driven marketing strategies aligned to objectives and trends.
• Translate goals into integrated marketing plans across channels.
• Collaborate with cross-functional teams to execute strategic initiatives.
• Establish success metrics, analyze results, and optimize.

Skills

Marketing strategy

Stakeholder management

Data-driven marketing

Cross-functional collaboration

Mentoring

Education

Bachelor's degree

Job description

M&T Bank in Philadelphia, Pennsylvania seeks a strategic marketing leader to drive data-driven plans for one or more lines of business. You will partner with business leaders to translate growth objectives into actionable strategies, measure outcomes, and influence across marketing teams.

The role requires independent judgment, mentoring, and strong collaboration to accelerate growth, engage customers, and ensure risk controls align with bank standards.