Marketing Manager

Polish National Credit Union

Chicopee (MA)

On-site

USD 90,000 - 130,000

Full time

33 hours ago

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Flexible spending accounts

401(k) with employer match

Paid Time Off Program

Student Loan Repayment Program

Tuition assistance

Job summary

Polish National Credit Union is seeking a Marketing Manager to lead the Marketing department, shape our brand, and grow member relationships. You will partner with the SVP, Retail to set priorities and drive multi-channel campaigns across digital, print, and community outreach.

The role requires progressive marketing experience, strong leadership, and the ability to turn data into actionable strategy, with a focus on engagement, retention, and organizational growth within our community-minded

Qualifications

Progressive marketing experience with campaigns and analytics.
Supervisory or leadership experience preferred.
Financial institution or credit union marketing experience preferred.

Responsibilities

Lead day-to-day Marketing department operations and campaigns.
Partner with the SVP, Retail to develop, implement strategic marketing plans.
Lead multi-channel marketing campaigns across digital, social, print, advertising, and events.
Develop and oversee marketing materials while maintaining brand consistency.
Monitor campaign performance using metrics and data; adjust strategies.
Conduct market research and analyze member needs and trends.
Oversee social media presence and digital content for engagement.
Coordinate promotional and community events with external partners.
Build relationships with community organizations and vendors.
Collaborate with leadership to align marketing with products and growth.
Manage budget priorities and department resources; report to SVP, Retail.
Provide leadership and development to Marketing staff.

Skills

Marketing strategy

Digital marketing

Leadership

Project management

Analytics

Social media

Adobe

CMS

MS Office

Communication

Team leadership

Education

Bachelor’s degree in Business/Marketing

Tools

Adobe Creative Suite

CMS

Google Analytics

Job description

Description

We are seeking an experienced, creative, and strategic Marketing Manager to lead PNCU’s Marketing department and help strengthen our brand, grow member relationships, and support the Credit Union’s continued growth. The ideal candidate will have progressive marketing experience, strong leadership and project management skills, and experience developing and executing successful marketing strategies across multiple channels.

Working in partnership with the SVP, Retail, the Marketing Manager will help establish marketing priorities, lead campaigns and initiatives, evaluate results, identify opportunities, and ensure our marketing efforts support PNCU’s strategic objectives and the communities we serve. We are looking for someone who brings creativity, sound judgment, strong relationship‑building skills, and the ability to turn ideas and data into effective marketing strategies.

Polish National Credit Union stands strong as a full‑service, member‑owned credit union, offering a complete line of personal and business banking products and services. Since our inception in 1921, Polish National has grown to meet the needs of our communities. We proudly support the community through non‑profit and educational initiatives. An important aspect of all positions at the Credit Union is to fulfill our mission: “To Grow Lasting Relationships to Improve People’s Lives.”

We are committed to providing fair and equitable compensation opportunities for all team members. We take pride in offering growth and professional development opportunities that support our employees’ continued success. Our compensation practices allow team members to progress through the salary range over time as they grow in their roles. The actual base pay offered will be determined based on factors including, but not limited to, a candidate’s skills, relevant experience, and work location.

Benefits

Polish National Credit Union offers an attractive compensation and benefits package, including health, dental, vision, flexible spending accounts, generous 401(k) with employer match, Paid Time Off Program, Student Loan Repayment Program, and tuition assistance.

Equal Opportunity Employer

Our Credit Union is an equal opportunity employer. All applicants will be considered regardless of race, color, creed, religion, sex, sexual orientation, national origin, age, marital or veteran status, medical condition, disability, genetic information, or any other legally protected status. Equal access to the hiring process, services, and employment is available to all persons.

Requirements

The Marketing Manager, in partnership with the SVP, Retail, leads the Marketing department and is responsible for the development, execution, and evaluation of the Credit Union’s marketing strategies and initiatives. This position oversees the day‑to‑day operations of the Marketing department and leads multi‑channel marketing efforts focused on member acquisition, engagement, retention, cross‑selling opportunities, brand awareness, and organizational growth.

The Marketing Manager collaborates with senior leadership and departments throughout the Credit Union to ensure marketing initiatives align with PNCU’s strategic objectives, member needs, and commitment to the communities we serve.

Key Responsibilities

Lead the day‑to‑day operations of the Marketing department, ensuring projects, campaigns, deadlines, and priorities are effectively managed.
Partner with the SVP, Retail to develop, recommend, and implement strategic marketing plans that support PNCU’s short- and long‑term objectives, member needs, and growth opportunities.
Lead the planning, development, execution, and evaluation of multi‑channel marketing campaigns, including digital, social media, print, advertising, and community outreach.
Develop and oversee marketing materials, advertisements, campaigns, promotional materials, and member communications while maintaining consistency with PNCU’s brand and messaging.
Monitor and evaluate campaign performance using marketing metrics and data to identify opportunities and make recommendations for future initiatives.
Conduct market research and analyze member needs, behaviors, market trends, competitive activity, and potential opportunities for growth and cross‑selling.
Oversee PNCU’s social media presence and digital content to strengthen member engagement, community awareness, and the Credit Union’s brand and reputation.
Coordinate and oversee promotional, community, and professional events, including planning, marketing support, materials, and implementation.
Develop and maintain relationships with community organizations, business partners, marketing vendors, and other external partners.
Collaborate with senior leadership and departments throughout PNCU to identify marketing needs and develop strategies that support products, services, organizational initiatives, and member growth.
Manage departmental projects and resources and partner with the SVP, Retail regarding Marketing department budget priorities and expenditures.
Provide leadership, direction, coaching, and development to Marketing staff while fostering creativity, collaboration, accountability, and professional growth.
Provide the SVP, Retail and senior leadership with updates regarding marketing initiatives, campaign performance, market trends, opportunities, and recommendations.
Maintain responsibility for compliance with applicable federal and state regulations, as well as Credit Union policies and procedures.
Complete all required compliance training and additional ongoing training assigned throughout the year.

Knowledge, Skills and Abilities

Strong knowledge of marketing strategies, digital marketing tools, techniques, and channels.
Strong leadership, interpersonal, and communication skills.
Excellent verbal and written communication skills.
Strong strategic planning and project management abilities.
Strong analytical skills with the ability to evaluate marketing data and campaign performance and make recommendations based on results.
Experience managing social media and digital content.
Experience with Adobe products and content management systems.
Proficiency in Microsoft Office.
Ability to effectively manage multiple projects, priorities, and deadlines.
Strong organizational skills and attention to detail.
Creative thinking and problem‑solving abilities.
Ability to work independently while collaborating effectively across departments.
Ability to effectively manage vendor, community, and business relationships.

Education and Experience

Bachelor’s degree in Business, Marketing, or a related field required.

Progressive marketing experience, including experience developing and executing marketing strategies and campaigns, analyzing results, managing multiple projects, and collaborating across an organization.

Supervisory or leadership experience preferred.

Financial institution or credit union marketing experience preferred.

Interpersonal Skills

A significant level of trust, diplomacy, professionalism, discretion, and sound judgment is required. The Marketing Manager must be able to work collaboratively with the SVP, Retail, senior leadership, employees, vendors, community organizations, business partners, and other external contacts.

The successful candidate will demonstrate strong leadership and relationship‑building skills, along with the creativity and strategic perspective necessary to identify opportunities, establish priorities, and successfully execute marketing initiatives.

Physical Requirements