Brand Growth Lead - Wines & Spirits Marketing

Constellation Brands; Paso Robles (CA); On-site; USD 97,000 - 154,000; Full time

Job summary

Constellation Brands is seeking an Associate Brand Manager in Paso Robles, CA to help deliver growth by developing and executing brand strategies, budgets, and campaigns across national and regional levels.

You will work with cross-functional teams, consumer insights, and external partners to drive volume, profitability, and brand equity while coordinating with DTC, eCommerce, and wine club channels. Travel up to 30% may be required.

Qualifications

• Bachelor's degree in Marketing, Business, Management, or related field.
• 3–5 years of brand management in CPB; MBA usually accepted as 1–2 years equivalent.
• Strong writing, presentation and verbal communication skills.
• Experience leading cross-functional teams and agency partners.

Responsibilities

• Assist in developing and executing brand plans to meet goals.
• Lead development of media plans at national and regional levels.
• Manage day-to-day brand budget, PO and invoices within budget parameters.
• Collaborate with Retail/Trade Marketing on promotions and in-store programs.
• Partner with eCommerce, Hospitality, and Wine club teams for consistent programming.
• Support executive updates and market reviews.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Budgeting & forecasting

Data analysis

Communication skills

Education

Bachelor's degree in Marketing/Business/Management

MBA (preferred)

Job description

Constellation Brands is seeking an Associate Brand Manager in Paso Robles, CA to help deliver growth by developing and executing brand strategies, budgets, and campaigns across national and regional levels.

You will work with cross-functional teams, consumer insights, and external partners to drive volume, profitability, and brand equity while coordinating with DTC, eCommerce, and wine club channels. Travel up to 30% may be required.