Brand Growth Director — Remote/Hybrid (Wine & CPG)

Wine Industry Expo; Napa (CA); Hybrid; USD 141,000 - 171,000; Full time

Benefits offered by this job

Vacation & holidays with 12 paid days

Parental & caregiver leave

Volunteer days

Flexible work options

Medical, dental, vision benefits

401(k) with company match

Wine perks & discounts

Recognition & rewards

Job summary

Wine Industry Expo is seeking a senior brand marketing leader to shape long-term vision, prioritize portfolio growth, and guide go-to-market initiatives from Napa, CA. The role involves overseeing campaigns, budgets, and cross-functional collaboration to maximize ROI and commercial impact.

The ideal candidate has 8–10 years in brand marketing or related roles, with a proven track record in product launches and portfolio management within consumer goods sectors.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 8-10 years of experience in brand marketing, marketing, or a related commercial role.
• Proven track record developing and executing successful brand growth strategies.
• Experience managing significant marketing budgets and complex portfolios.
• Demonstrated success leading innovation pipelines and product launches.
• Experience influencing senior leaders and leading cross-functional teams.
• Experience leading and developing high-performing teams.
• Beverage alcohol, CPG, food & beverage, or consumer goods experience preferred.

Responsibilities

• Lead long-term brand vision, positioning, portfolio priorities, investment choices, and growth strategy across channels, consumers, and markets.
• Approve integrated campaigns, creative platforms, media strategies, and annual marketing budgets to maximize reach, ROI, and commercial impact.
• Partner cross-functionally to prioritize innovation, optimize the portfolio and product lifecycle, and guide go-to-market plans for major launches.
• Turn brand strategy into customer programs, channel activation, pricing, promotion, and distribution plans that drive growth and protect brand health.
• Use consumer and performance insights to set targets, assess risks and opportunities, and take action to deliver growth and profitability.
• Build a high-performing team; select and manage agency partners and external investments; align senior stakeholders and executive leadership.

Skills

Brand leadership

Budget management

Cross-functional leadership

Product launches

Leadership

Strategic thinking

Stakeholder influence

Consumer goods experience

Education

Bachelor's degree in marketing or business

Job description

Wine Industry Expo is seeking a senior brand marketing leader to shape long-term vision, prioritize portfolio growth, and guide go-to-market initiatives from Napa, CA. The role involves overseeing campaigns, budgets, and cross-functional collaboration to maximize ROI and commercial impact.

The ideal candidate has 8–10 years in brand marketing or related roles, with a proven track record in product launches and portfolio management within consumer goods sectors.