Strategic Marketing Lead: Energy & Engineering

Tri State Energy Group, LLC; New Brunswick (NJ); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical Insurance

401(k) Match

Life Insurance

HSA

Education reimbursement

Paid Time Off

8 Federal Holidays

Advancement opportunities

Job summary

Tri-State Energy is seeking an experienced Marketing Manager to lead and shape marketing for utility programs and the company at large in Woodbridge, NJ. You will develop strategic plans to boost brand awareness, drive customer acquisition, and support revenue growth, while aligning initiatives with business goals.

The role requires strong leadership, data-driven decision making, and collaboration with sales, operations, and executives to deliver measurable results.

Qualifications

• Bachelor’s degree in Marketing or related field; Master’s preferred.
• 4–8 years in marketing with at least 2 years in a lead role.
• Experience with RFPs, brand management, social media, digital and content marketing.
• Strong project, vendor, and budget management skills.
• Knowledge of energy, sustainability, construction, and utility programs.
• Excellent communication and presentation skills.
• NJ resident or ability to reside in New Jersey.

Responsibilities

• Develop and execute a strategic marketing plan for utility programs.
• Lead and mentor a high-performing marketing team.
• Collaborate with sales, operations, and executives to align marketing with goals.
• Oversee RFP responses and client project execution.
• Create digital campaigns and strengthen brand presence.
• Monitor market trends and provide data-driven insights.
• Manage the marketing budget and ROI tracking.

Skills

Marketing leadership

Brand management

Digital marketing

Content marketing

Stakeholder engagement

Communication

Budget management

Education

Bachelor’s degree in Marketing/Business

Master’s degree preferred

Tools

Microsoft Office (Word, Excel, PowerPoint, Outlook)

Adobe Acrobat/Reader

Photoshop

InDesign

Illustrator

Job description

Tri-State Energy is seeking an experienced Marketing Manager to lead and shape marketing for utility programs and the company at large in Woodbridge, NJ. You will develop strategic plans to boost brand awareness, drive customer acquisition, and support revenue growth, while aligning initiatives with business goals.

The role requires strong leadership, data-driven decision making, and collaboration with sales, operations, and executives to deliver measurable results.