Strategic Marketing Lead & Campaign Architect

PGA of America; Frisco (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

PGA of America in Frisco, Texas, invites a skilled marketing leader to shape narratives, design campaigns, and drive brand strategy for our member-focused initiatives.

You will partner with communications, events, digital, and operations teams to develop plans, presentations, and collateral; manage timelines and reports. The ideal candidate has a BA in Marketing or related field and at least five years in marketing, brand strategy, or consumer-focused roles.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 5 years of experience in marketing, brand strategy, digital marketing, or related field.
• Experience developing presentations, proposals, marketing collateral, and integrated plans.
• Strong written, verbal, and presentation skills.
• Experience in professional sports, golf, entertainment, media, hospitality or fast-paced consumer industry preferred.

Responsibilities

• Define and own the creative narrative and positioning for marketing initiatives.
• Develop customized marketing plans, proposals, and campaign materials.
• Create and maintain high-quality marketing collateral.
• Translate objectives into strategic marketing opportunities and campaigns.
• Collaborate with internal teams to identify resources and activation ideas.
• Support planning and coordination of internal and external marketing meetings and events.
• Develop meeting agendas, presentations, talking points, and recaps.
• Manage day-to-day communications with internal and external contacts.
• Build strong working relationships across Marketing.
• Assist with audience research and industry background materials.
• Support tracking and reporting of marketing activity and milestones.
• Maintain records of marketing materials and status updates.
• Help monitor marketing performance and communicate progress.
• Identify opportunities to improve processes, tools, templates, workflows.
• Ensure branding guidelines compliance.
• Stay informed about industry trends and consumer behavior.

Skills

Marketing principles

Campaign development

Brand communications

Project management

Communication skills

AI tools basics

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

Gmail

Google Drive

Google Sheets

Google Docs

Job description

PGA of America in Frisco, Texas, invites a skilled marketing leader to shape narratives, design campaigns, and drive brand strategy for our member-focused initiatives.

You will partner with communications, events, digital, and operations teams to develop plans, presentations, and collateral; manage timelines and reports. The ideal candidate has a BA in Marketing or related field and at least five years in marketing, brand strategy, or consumer-focused roles.