Brand & Campaign Strategy Lead

RPM SPG; Vernon Hills (IL); On-site; USD 94,000 - 111,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

Business travel insurance

401(k) plan

Job summary

RPM SPG in Vernon Hills, IL seeks an integrated marketing leader to develop and execute brand and marketing strategies across product platforms. You will translate insights into compelling narratives, manage end-to-end campaigns, and ensure alignment with brand positioning across channels.

The role requires 7–10 years of progressive marketing experience, strong cross-functional collaboration, and proven ability to drive initiatives with on-time, on-budget delivery.

Qualifications

• 7-10 years of progressive marketing experience with proven expertise in brand strategy, go-to-market planning, and campaign development.
• Experience in translating consumer insights into brand narratives and campaign plans.
• Strong ability to lead multiple campaigns and cross-functional workstreams.

Responsibilities

• Partner with Product Development and Business Unit leaders to develop GTM strategies aligning launches with marketing activation.
• Translate business and consumer insights into brand positioning, narratives, and integrated marketing plans.
• Lead development of campaign strategies and creative briefs with clear objectives, audiences, and success metrics.
• Collaborate with agencies and internal teams to develop breakthrough ideas that express brand strategy.
• Manage end-to-end campaign process from concept to asset delivery within timelines and budgets.
• Coordinate with marketing teams to ensure cohesive messaging across channels.
• Serve as brand marketing liaison to Product to support objectives and in-market execution.
• Incorporate cross-functional input to deliver cohesive go-to-market plans and calendars.
• Monitor brand performance and KPIs; work with analytics to optimize across channels.
• Help develop frameworks to improve planning, alignment, and efficiency.

Skills

Brand strategy

Go-to-market planning

Campaign development

Cross-functional collaboration

Campaign analytics

Messaging and storytelling

Education

Bachelor's degree in Marketing/Communications/Business

Job description

RPM SPG in Vernon Hills, IL seeks an integrated marketing leader to develop and execute brand and marketing strategies across product platforms. You will translate insights into compelling narratives, manage end-to-end campaigns, and ensure alignment with brand positioning across channels.

The role requires 7–10 years of progressive marketing experience, strong cross-functional collaboration, and proven ability to drive initiatives with on-time, on-budget delivery.