Marketing Lead — Brand & Campaign Strategy

PGA Golf Properties Inc.; Frisco (TX); Hybrid; USD 80,000 - 110,000; Full time

Job summary

PGA of America is seeking a marketing-focused professional to define narratives and drive campaigns. You will develop plans, proposals, and collateral, translating objectives into strategic opportunities while collaborating with internal teams across communications, events, digital, content, and operations.

The role emphasizes strong storytelling, presentation skills, and experience in a fast-paced, consumer-facing industry. Travel may be required. Not eligible for immigration sponsorship.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field or equivalent experience.
• At least five years in marketing, brand strategy, communications, digital marketing, content marketing or related field.
• Experience creating presentations, proposals, collateral and integrated plans.
• Strong written, verbal and presentation skills.
• Experience in sports, golf, entertainment, media, hospitality or fast-paced consumer industry preferred.

Responsibilities

• Define and own the creative narrative and positioning for marketing initiatives.
• Develop customized marketing plans, proposals, presentations and campaign materials.
• Create and maintain high-quality marketing decks and collateral.
• Translate objectives and audience needs into strategic opportunities and campaigns.
• Collaborate with internal teams to identify resources and activation ideas.
• Support planning and coordination of internal and external marketing meetings and events.
• Develop meeting agendas, presentations and recaps as needed.
• Manage day-to-day communications with internal stakeholders and external contacts.
• Build strong relationships across Marketing and the organization.
• Assist with audience and industry research for background materials.
• Support tracking and reporting of marketing activity and milestones.
• Maintain organized records of materials, timelines, and contacts.
• Help monitor marketing performance and communicate progress.
• Identify opportunities to improve processes, tools, and workflows.
• Ensure materials comply with PGA branding guidelines and industry trends.

Skills

Marketing principles

Campaign development

Stakeholder collaboration

Project management

Storytelling & presentation

Gmail/Drive/Sheets/Docs

Education

Bachelor’s degree in Marketing/Communications/Business or related field

Tools

Gmail

Google Drive

Google Sheets

Google Docs

Job description

PGA of America is seeking a marketing-focused professional to define narratives and drive campaigns. You will develop plans, proposals, and collateral, translating objectives into strategic opportunities while collaborating with internal teams across communications, events, digital, content, and operations.

The role emphasizes strong storytelling, presentation skills, and experience in a fast-paced, consumer-facing industry. Travel may be required. Not eligible for immigration sponsorship.