Marketing Lead

PGA of America; Frisco (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

PGA of America in Frisco, Texas, invites a skilled marketing leader to shape narratives, design campaigns, and drive brand strategy for our member-focused initiatives.

You will partner with communications, events, digital, and operations teams to develop plans, presentations, and collateral; manage timelines and reports. The ideal candidate has a BA in Marketing or related field and at least five years in marketing, brand strategy, or consumer-focused roles.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 5 years of experience in marketing, brand strategy, digital marketing, or related field.
• Experience developing presentations, proposals, marketing collateral, and integrated plans.
• Strong written, verbal, and presentation skills.
• Experience in professional sports, golf, entertainment, media, hospitality or fast-paced consumer industry preferred.

Responsibilities

• Define and own the creative narrative and positioning for marketing initiatives.
• Develop customized marketing plans, proposals, and campaign materials.
• Create and maintain high-quality marketing collateral.
• Translate objectives into strategic marketing opportunities and campaigns.
• Collaborate with internal teams to identify resources and activation ideas.
• Support planning and coordination of internal and external marketing meetings and events.
• Develop meeting agendas, presentations, talking points, and recaps.
• Manage day-to-day communications with internal and external contacts.
• Build strong working relationships across Marketing.
• Assist with audience research and industry background materials.
• Support tracking and reporting of marketing activity and milestones.
• Maintain records of marketing materials and status updates.
• Help monitor marketing performance and communicate progress.
• Identify opportunities to improve processes, tools, templates, workflows.
• Ensure branding guidelines compliance.
• Stay informed about industry trends and consumer behavior.

Skills

Marketing principles

Campaign development

Brand communications

Project management

Communication skills

AI tools basics

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

Gmail

Google Drive

Google Sheets

Google Docs

Job description

Join a team of proud, passionate, and caring people that together share their diverse talents and backgrounds to serve our members and grow the game of golf. Being at the PGA of America means you are supported, respected, and appreciated for your contributions.

RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):

• Define and own the creative narrative and positioning for marketing initiatives, ensuring they are compelling, differentiated and aligned with PGA of America priorities.
• Develop customized marketing plans, proposals, presentations and campaign materials for internal stakeholders and target audiences.
• Create and maintain high-quality marketing decks, one-sheets, presentations, briefing documents and other marketing collateral.
• Translate organizational objectives and audience needs into strategic marketing opportunities and integrated campaign concepts.
• Collaborate with internal teams, including communications, events, digital, content and operations, to identify resources, opportunities and activation ideas.
• Support the planning and coordination of internal and external marketing meetings, presentations, briefings and related events.
• Develop meeting agendas, presentations, talking points, recaps and follow-up materials as needed.
• Manage day-to-day communications and coordination with internal stakeholders and external contacts.
• Build and maintain strong working relationships across the Marketing department and throughout the organization.
• Assist with audience research, industry research and the preparation of background materials.
• Support the tracking and reporting of marketing activity, campaign development, deliverables and key milestones.
• Maintain organized records of marketing materials, timelines, contacts, communications and status updates.
• Help monitor marketing performance and prepare reports, recaps and presentations that communicate progress and results.
• Identify opportunities to improve marketing processes, tools, templates and workflows.
• Understand PGA of America brand initiatives and ensure all marketing materials, presentations and communications comply with established PGA branding guidelines.
• Stay informed about industry trends, audience preferences, consumer behavior and innovative marketing practices.

Inclusion

Employees are expected to contribute to a respectful and inclusive team environment by welcoming and respecting others’ beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.

Shared Values

Embody the organization's shared values and help ensure the organization’s values-based culture thrives by proactively identifying and addressing any shared values, challenges and opportunities you are experiencing.

Supervision

No supervisory responsibility.

Financial Responsibility

No financial responsibilities.

Education And Experience

• Bachelor’s degree (B.A.) in Marketing, Communications, Business or a related field, or an equivalent combination of education, training and experience preferred.
• Five (5) years of experience in marketing, brand strategy, communications, digital marketing, content marketing, event marketing or a related field.
• Experience developing presentations, proposals, marketing collateral, campaign materials and integrated marketing plans.
• Strong written, verbal and presentation skills.
• Experience working in professional sports, golf, entertainment, media, hospitality or another fast-paced, consumer-focused industry preferred.

Skills, Knowledge And Abilities

Job Knowledge/Technology: Must have knowledge of marketing principles, campaign development and brand communications gained through experience in sports, golf, entertainment, media or a related field. Demonstrated ability to create compelling marketing narratives, campaigns and presentations while building strong relationships with internal and external stakeholders. Strong project management and organizational skills, with the ability to coordinate meetings, manage communications, track deliverables and meet multiple deadlines.Working knowledge of Gmail, Google Drive, Google Sheets and Google Docs. Basic fluency in artificial intelligence (AI) tools and concepts, including the ability to use AI to enhance business operations, support marketing initiatives and drive innovation that better serves our Members and stakeholders.

Occasional travel may be required.

This position is not eligible for immigration sponsorship.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.