Strategic Marketing Insights Analyst

First Command Financial Services, Inc.; Fort Worth (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

First Command Financial Services, Inc. is seeking a Marketing Insights Analyst to translate marketing and client data into actionable insights across campaigns, brand health, and reputation.

This role focuses on analyzing marketing effectiveness across the funnel and will work closely with the Enterprise Data & Analytics team, Marketing Operations, and internal partners to deliver reliable insights and standardized reporting.

Qualifications

• Bachelor’s degree in a relevant field as listed.
• 2–4 years of experience in marketing analytics, insights, or research.
• Experience supporting campaign measurement and brand metrics.

Responsibilities

• Analyze marketing campaign performance across channels against defined KPIs.
• Monitor brand metrics such as awareness, consideration, and sentiment.
• Synthesize multiple data sources into clear, actionable insights.
• Align analyses with enterprise data standards and governance.
• Produce recurring reports, ad-hoc analyses, and insight decks.
• Develop and maintain standardized marketing dashboards.
• Support journey-based KPI frameworks and performance tracking.
• Assist segmentation, targeting, and positioning analysis.
• Identify trends and opportunities for campaign optimization.
• Collaborate with agency partners and internal teams on metrics.
• Document methodologies and insights for repeatability.

Skills

Marketing analytics

Data storytelling

KPI reporting

Cross-functional collaboration

Data synthesis

Education

Bachelor’s Degree in Business Analytics, Marketing, Data Science, Statistics, or related field

Tools

Power BI

Google Analytics

Marketing Cloud Intelligence

SQL

Python

R

Job description

First Command Financial Services, Inc. is seeking a Marketing Insights Analyst to translate marketing and client data into actionable insights across campaigns, brand health, and reputation.

This role focuses on analyzing marketing effectiveness across the funnel and will work closely with the Enterprise Data & Analytics team, Marketing Operations, and internal partners to deliver reliable insights and standardized reporting.