Strategic Marketing Data Analyst: Insights for Growth

Vanguard; Malvern (Chester County); Hybrid; USD 100,000 - 150,000; Full time

Job summary

Vanguard is seeking a Senior Data Analyst, Strategic Marketing, to leverage analytics across the marketing ecosystem, shape strategy, measure performance, and drive business outcomes. The role emphasizes ambiguity tolerance, clear communication, and a consultative problem-solving mindset.

You will partner with marketing leaders, translate requests into analytical plans, drive campaigns, audience segmentation, and performance measurement while building impactful dashboards for stakeholders.

Qualifications

• Five years of related work experience.
• 3+ years in marketing analytics or business intelligence.
• Undergraduate degree or equivalent combination of training and experience.
• Proficiency in Tableau, SQL, and Excel.
• Python, AWS/Redshift and Adobe Analytics experience a plus.
• Strong analytical and storytelling skills.
• Familiarity with attribution models and marketing measurement.

Responsibilities

• Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution.
• Translate requirements into an analytical approach and lead projects through completion.
• Lead analytics approaches that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.
• Analyze advertising data to evaluate engagement, assess impact, and provide actionable insights.
• Build and maintain dashboards and reports communicating key marketing metrics to stakeholders.
• Analyze historical data to surface trends and validate analytical techniques.
• Expand knowledge and share best practices with the team.

Skills

Analytical storytelling

Strong communication

Stakeholder management

Tableau

SQL

Excel

Python

Adobe Analytics

Marketing analytics

Education

Undergraduate degree or equivalent

Tools

AWS/Redshift

Job description

Vanguard is seeking a Senior Data Analyst, Strategic Marketing, to leverage analytics across the marketing ecosystem, shape strategy, measure performance, and drive business outcomes. The role emphasizes ambiguity tolerance, clear communication, and a consultative problem-solving mindset.

You will partner with marketing leaders, translate requests into analytical plans, drive campaigns, audience segmentation, and performance measurement while building impactful dashboards for stakeholders.