Senior Marketing & Data Analyst - BI Insights Leader

Financial Center; Indianapolis (IN); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Financial Center in Indianapolis is seeking a Senior Marketing & Data Analyst to turn member data into strategic insights that drive growth and enhance financial well-being. You will work within the Business Intelligence team, partnering across Marketing, IS, Finance, and Operations to deliver data-driven recommendations.

The role emphasizes analytics, dashboards, segmentation, and marketing ROI, with hybrid work and a chance to influence decisions that matter to members.

Qualifications

• Minimum 5 years of experience in business intelligence or marketing analytics.
• Bachelor's degree in business analytics, marketing, or data analytics.
• Advanced proficiency with Excel for data modeling and presentation.
• Strong analytical, problem-solving, and data visualization skills.
• Excellent written and verbal communication and storytelling with data.
• Familiarity with SQL, data warehouses, or predictive analytics preferred.

Responsibilities

• Translate member data into actionable marketing insights and strategies.
• Develop dashboards and reports to support segmentation, campaigns, and ROI.
• Partner with Marketing, IS, Finance, and Operations to align analytics with priorities.
• Maintain documentation of data sources, assumptions, and dashboard logic.
• Ensure data governance, security, and compliant analytics delivery.
• Deliver timely analytics requests and ad-hoc analyses.

Skills

Data analysis

Data storytelling

Statistical thinking

Cross-functional collaboration

Presentations

Education

Bachelor's degree in business analytics, marketing, or data analytics

Tools

Power BI

Excel

Rise Analytics

Segmint

SavvyMoney

SQL

Job description

Financial Center in Indianapolis is seeking a Senior Marketing & Data Analyst to turn member data into strategic insights that drive growth and enhance financial well-being. You will work within the Business Intelligence team, partnering across Marketing, IS, Finance, and Operations to deliver data-driven recommendations.

The role emphasizes analytics, dashboards, segmentation, and marketing ROI, with hybrid work and a chance to influence decisions that matter to members.