Data-Driven Marketing Insights Analyst

First Command; Fort Worth (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

First Command is seeking a Marketing Insights Analyst to translate marketing and client data into actionable insights that inform campaign performance, brand health, and reputation management. You will collaborate with the Enterprise Data & Analytics team, Marketing Operations, and stakeholders to deliver consistent, reliable insights using approved data sources, dashboards, and research.

Responsibilities include analyzing campaign performance across channels, supporting brand metrics (NPS,

Qualifications

• Bachelor’s degree in a related field.
• 2–4 years of marketing analytics, insights, or research experience.
• Experience with campaign measurement and brand metrics.
• Experience with cross-functional analytics partners.

Responsibilities

• Analyze marketing campaign performance across channels against KPIs (impressions, engagement, leads, opportunities, conversions).
• Support brand and reputation metrics (awareness, consideration, NPS, CSAT, sentiment) with reports.
• Summarize findings in clear narratives for non-technical stakeholders.
• Coordinate with data partners to align with data standards and governance.
• Provide recurring reports, ad-hoc analyses, and insight decks for partners and leadership.
• Develop and maintain standardized marketing dashboards and scorecards.
• Contribute to KPI frameworks and tracking over time.
• Support segmentation, targeting, and positioning analyses for campaigns.
• Identify trends and opportunities through ongoing data reviews.
• Collaborate with agency and internal teams on performance metrics.
• Document methodologies and assumptions to ensure repeatability.

Education

Bachelor's degree in Business Analytics/Marketing/Data Science

Tools

Power BI

Google Analytics

Marketing Cloud Intelligence

SQL

Python or R

Job description

First Command is seeking a Marketing Insights Analyst to translate marketing and client data into actionable insights that inform campaign performance, brand health, and reputation management. You will collaborate with the Enterprise Data & Analytics team, Marketing Operations, and stakeholders to deliver consistent, reliable insights using approved data sources, dashboards, and research.

Responsibilities include analyzing campaign performance across channels, supporting brand metrics (NPS,