Senior Marketing Director: Strategy & Brand

Insight Global; Phoenix (AZ); On-site; USD 120,000 - 210,000; Full time

Job summary

Insight Global is hiring a Senior Marketing Director to lead strategy and execution for key bank business lines, ensuring strong operational discipline across the marketing org. You will guide branding, PR, events and business development with executives, turning goals into measurable outcomes via market insights and analytics.

The role oversees campaigns, budgets, compliance, vendor management and cross-geo collaboration, driving strategic initiatives with senior leadership.

Qualifications

• 15+ years in Marketing & Communications or similar field.
• Bachelor's degree or equivalent experience preferred.
• Leadership experience required.
• Experience with multi-channel marketing campaigns and vendor management.
• Familiarity with regulatory and compliance obligations.

Responsibilities

• Lead marketing strategy and execution for key bank business lines.
• Partner with executives on brand management, PR, events and business development.
• Translate business goals into measurable marketing outcomes using insights and analytics.
• Oversee marketing operations including compliance, risk and process governance.
• Manage budgets, campaigns, media spend and vendor relationships.

Skills

15+ years experience

Leadership experience

Marketing campaign mgmt

Regulatory/compliance knowledge

Marketing program mgmt tools

Education

Bachelor's degree or equivalent experience

Tools

Workfront

Job description

Insight Global is hiring a Senior Marketing Director to lead strategy and execution for key bank business lines, ensuring strong operational discipline across the marketing org. You will guide branding, PR, events and business development with executives, turning goals into measurable outcomes via market insights and analytics.

The role oversees campaigns, budgets, compliance, vendor management and cross-geo collaboration, driving strategic initiatives with senior leadership.