Strategic Marketing Director for Growth & Brand

CNA Insurance; Plano (TX); On-site; USD 97,000 - 189,000; Full time

Job summary

CNA Insurance in Plano, Texas seeks a Marketing Director to lead strategic marketing initiatives that advance business objectives and strengthen brand positioning. You will partner with leaders, distribution partners and Marketing & Communications to shape campaigns that engage customers and drive growth.

This role requires a proven track record in enterprise marketing, cross‑functional collaboration and the ability to translate market insights into impactful programs.

Qualifications

• Commercial insurance industry experience required.
• Proven ability to develop and execute strategic marketing initiatives.
• Strong understanding of integrated marketing, brand strategy and customer engagement.
• Experience partnering with senior leaders on enterprise initiatives.
• Leadership experience coaching and developing teams.

Responsibilities

• Lead development and execution of integrated marketing strategies aligned with objectives.
• Advise business leaders on market trends and opportunities.
• Translate insights into marketing plans that drive awareness and results.
• Collaborate with distribution and marketing to foster growth.
• Oversee complex campaigns and programs to strengthen brand visibility.
• Establish performance metrics and optimize investments.

Skills

Strategic marketing leadership

Brand strategy

Go-to-market planning

Senior stakeholder influence

Data-driven decision making

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

CNA Insurance in Plano, Texas seeks a Marketing Director to lead strategic marketing initiatives that advance business objectives and strengthen brand positioning. You will partner with leaders, distribution partners and Marketing & Communications to shape campaigns that engage customers and drive growth.

This role requires a proven track record in enterprise marketing, cross‑functional collaboration and the ability to translate market insights into impactful programs.