Strategic External Communications Lead

CNA Insurance; Chicago (IL); On-site; USD 72,000 - 141,000; Full time

Job summary

CNA, a leading commercial insurer, seeks a Marketing Manager to shape and protect CNA's reputation among brokers, customers and industry stakeholders. You will develop integrated communications strategies, manage media relations and provide communications counsel on proactive and sensitive topics.

Working with business leaders and subject matter experts, you will translate complex insurance topics into compelling narratives, lead awards and recognition programs, and drive thought leadership to

Qualifications

• Strong expertise in external communications, media relations and public relations, including earned media strategy and spokesperson support.
• Excellent writing, editing and storytelling skills translating complex topics into clear messaging.
• Ability to develop strategic communications plans that support business objectives and enhance reputation.
• Experience positioning leaders and subject matter experts through thought leadership and executive visibility programs.

Responsibilities

• Serve as a trusted communications advisor on messaging, reputation management and stakeholder engagement strategies.
• Develop and execute external communications strategies that support enterprise priorities and growth initiatives.
• Manage media relations, spokesperson preparation, materials development and reporting of results.
• Lead CNA's Awards & Recognition program to showcase the company's expertise and culture.
• Identify opportunities to elevate CNA's visibility through thought leadership, speaking engagements and industry awards.
• Collaborate with business leaders to create compelling content and messaging across channels.
• Monitor emerging issues and advise on reputation risk and response plans.
• Oversee agency relationships and external communications projects to ensure alignment with objectives.

Skills

External communications

Media relations

Writing & storytelling

Strategic communications planning

Thought leadership

Relationship building

Project management

Education

Bachelor's degree in Communications/PR/Marketing/English

Job description

CNA, a leading commercial insurer, seeks a Marketing Manager to shape and protect CNA's reputation among brokers, customers and industry stakeholders. You will develop integrated communications strategies, manage media relations and provide communications counsel on proactive and sensitive topics.

Working with business leaders and subject matter experts, you will translate complex insurance topics into compelling narratives, lead awards and recognition programs, and drive thought leadership to