Strategic Marketing Director — Growth & Brand Leadership

CNA Insurance; Chicago (IL); Hybrid; USD 97,000 - 189,000; Full time

Job summary

CNA Insurance seeks a Marketing Director to serve as a strategic marketing leader, developing and executing integrated strategies that advance business objectives, strengthen market positioning and drive profitable growth.

The role partners with business leaders, distribution and Marketing & Communications colleagues to translate priorities into impactful initiatives, elevate the CNA brand and create measurable value across the enterprise.

Qualifications

• Commercial insurance industry experience required.
• Ability to develop and execute strategic marketing initiatives.
• Strong understanding of integrated marketing, brand strategy, engagement, and go-to-market planning.
• Proven ability to influence senior leaders and stakeholders.
• Exceptional communication, presentation and relationship-management skills.

Responsibilities

• Leads development and execution of integrated marketing strategies aligned with business objectives.
• Acts as trusted advisor to business leaders on marketing opportunities, engagement, trends and go-to-market planning.
• Translates priorities and insights into marketing plans to drive awareness and growth.
• Partners with stakeholders to identify opportunities and develop solutions for profitable growth.
• Leads complex marketing initiatives and programs to strengthen brand visibility and drive results.
• Establishes performance measures and uses data to optimize investments and outcomes.
• Builds alignment across stakeholders and leads cross-functional teams through complex execution.

Skills

Commercial insurance experience

Strategic marketing

Integrated marketing

Lead cross-functional teams

Analytical thinking

Stakeholder influence

Education

Bachelor's degree in Marketing/Communications/Business

Job description

CNA Insurance seeks a Marketing Director to serve as a strategic marketing leader, developing and executing integrated strategies that advance business objectives, strengthen market positioning and drive profitable growth.

The role partners with business leaders, distribution and Marketing & Communications colleagues to translate priorities into impactful initiatives, elevate the CNA brand and create measurable value across the enterprise.