Senior Director, Integrated Marketing & Growth

JCPenney; Dallas (TX); On-site; USD 152,500 - 253,750; Full time

Job summary

A leading retail corporation in Plano, Texas is seeking a Senior Director of Integrated Marketing to spearhead brand engagement and growth through innovative campaigns. This role involves managing a team, collaborating with agencies, and optimizing marketing strategies based on performance data. Candidates should possess a strong background in marketing leadership with over 12 years of relevant experience and a passion for creativity and data-driven approaches.

Qualifications

• 12+ years of experience in integrated marketing, campaign management, or brand strategy.
• Demonstrated ability to manage complex agency and partner relationships.
• Proven track record of leading large-scale, multi-channel marketing campaigns.

Responsibilities

• Develop and lead the integrated marketing strategy.
• Translate business objectives into customer-centric campaigns.
• Manage and mentor a team of integrated marketing managers.

Skills

Leadership skills

Campaign management

Data-driven mindset

Communication skills

Creative thinking

Education

Bachelor’s degree in Marketing or related field

MBA preferred

Job description

A leading retail corporation in Plano, Texas is seeking a Senior Director of Integrated Marketing to spearhead brand engagement and growth through innovative campaigns. This role involves managing a team, collaborating with agencies, and optimizing marketing strategies based on performance data. Candidates should possess a strong background in marketing leadership with over 12 years of relevant experience and a passion for creativity and data-driven approaches.